JERSEY CITY, N.J., Oct. 3 /PRNewswire/ -- Gregory F. Hold, CEO, and Steven J. Hold, President, of Hold Brothers Execution Services LLC, rang the NYSE Opening Bell(SM) on Monday, Oct. 2nd, 2006 to celebrate their new NYSE membership.

Related trading firm Hold Brothers On-Line Investment Services LLC was started in 1994 and has been a leader in direct access equity trading and high-speed trading software.

According to Steven Hold, "With NYSE floor access we'll be able to give our traders an edge with more market color and trading options. Having direct circuits to the Exchange will minimize trade transmission latency."

On Sept. 21, 2006 the firm hit another important milestone as it self cleared its first customer trade. Says Gregory Hold, "We have attained tremendous pricing power with customer self clearing and having our own proprietary software. NYSE membership is the icing on the cake, taking us from a price leader to perhaps THE price leader. Besides regulatory fees our variable cost on a trade is now near zero. By the time our competitors pay a middle man for clearing, software and NYSE DOT charges they are not in the race. We expect our volume to increase significantly."

To commemorate the NYSE membership a large sailboat with a picture of the NYSE and the Hold.com domain will sail around Manhattan in late October.

Hold Brothers currently has over six hundred traders and staff in various offices throughout the world.

Hold Brothers' proprietary trading software, Graybox, specializes in high- availability, high-speed market liquidity access. Graybox has various smart keys that specialize in grabbing market liquidity. Graybox maintains its own direct connections to all of the major ECNs and liquidity sources in order to compile its own ECN "books" to see a complete picture of the market.

The Exchange's Opening Bell ceremony is generally telecast live nationwide at 9:30 am on most financial news networks, including CNBC, CNN, and Bloomberg.

Media inquiries, please contact Michelle Lopez at mlopez@hold.com or 201- 499-8701.

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CONTACT: Michelle Lopez of Hold Brothers Execution Services LLC,
mlopez@hold.com, or +1-201-499-8701

Web site: http://www.hold.com/
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