|By PR Newswire||
|September 17, 2013 11:45 AM EDT||
LONDON, September 17, 2013 /PRNewswire/ --
Leading management company and video network, Viral Spiral, which connects trending video and online creators with brands, agencies and production companies worldwide, today announced a new project with Nickleodeon UK, to bring "viral" content to the Nickelodeon channel.
Damian Collier, Founder and CEO of Viral Spiral commented: "We're delighted to announce this project with Nickelodeon which will ensure that Nick remains the talk of the playground, serving up the most-current age-appropriate trending content to its young viewers."
Viral Spiral exclusively represents, monetises and grows online channels with large followings and many of the world's best-known and most shared viral videos. The deal will see Viral Spiral shortlist potential clips to be used on Nickelodeon as special packaged interstitial content. Branded on air as L.Y.P.O. (Laugh Your Pants Off), the clips launched on12th September. One new video will premiere on the network every week with clips also available on nick.co.uk.
"We know that our kids go online to look for entertaining clips and to share the funniest things that they find with their friends. Through Viral Spiral we hope to bring content that is immediate, relevant and most importantly, hilarious to our audience; adding something unexpected to the Nick schedule," said Tim Patterson, VP, Director of Programming, Nickelodeon UK.
NOTES TO EDITOR: DAMIAN COLLIER, CEO OF VIRAL SPIRAL IS AVAILABLE FOR INTERVIEW.