|By Shelly Palmer||
|September 18, 2013 03:01 AM EDT||
When Apple unveiled its iPhone 5C last week, we finally learned what the “C” stands for, and it certainly isn’t “cheap.” While the phone’s subsidized price of $99 is half that of the iPhone 5S, the phone off contract is nearly as expensive as Apple’s fully-featured device. Many thought the 5C would be a way for Apple to gain some worldwide market share back from Android. But in China, where Apple owns only five percent of the market share, the 5C costs over $700, only about $130 less than the current price of the iPhone 5 and far, far more expensive than many Huawei and other midrange smartphones, which usually clock in around $150. So what does the “C” actually stand for when it comes to the iPhone 5C? Color. Available in white, pink, yellow, blue and green, the iPhone 5C is the most colorful iPhone ever. If you want a pink iPhone, the may be perfect for you. For everyone else? This one is a swing and a miss.