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SYS-CON MEDIA Authors: Liz McMillan, Pat Romanski, Elizabeth White, Wade Williamson, Lori MacVittie

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ShareThis and DigitasLBi Provide New Real-Time Engagement Solutions to Brands

DigitasLBi and ShareThis today announced a partnership to enhance DigitasLBi’s BrandLIVE platform and help brands activate effective social engagement in real-time. Actionable insights from ShareThis that look at the sharing habits of 95 percent of the U.S. Internet population give brands the ability to see how, when, and what content — from retail and finance to travel and auto — is being shared at any given time, on any device. Marketers can use these insights to activate media plans around social conversations and trending topics and engage consumers at relevant times across video, display and mobile environments.

“Increasingly, our clients are looking for ways to use real-time data in marketing campaigns. With BrandLIVE, they have the ability to take advantage of consumer-driven trigger events and trends that are relevant to their brands and business,” said Baba Shetty, Chief Strategy and Media Officer, DigitasLBi. “Our partnership with ShareThis streamlines the planning process enabling clients to proactively engage social audiences safely at relevant times leading to higher brand lift.”

Improving Campaign Performance with Social Engagement

With nearly one in four people worldwide active on social networks (eMarketer), social media has redefined the advertising landscape. By understanding consumer sharing behavior, brands can more effectively reach the right audiences and engage with them in a more meaningful way. Capitalizing on ShareThis’ unique insights into consumer sharing across devices coupled with BrandLIVE’s existing data on trending topics, marketers have access to real-time audiences and can activate media plans optimized toward sites with high Social Quality Index (SQI) rankings.

“BrandLIVE is an intelligence center that empowers brands,” said Kurt Abrahamson, CEO of ShareThis. “Our partnership with DigitasLBi amplifies that empowerment by helping brands adapt to what matters most to consumers and be a part of the organic conversation, resulting in better advertising campaigns and brand engagement.”

Measuring Brand Lift

In the social web, sharing is the purest expression of interest. By monitoring the volume of shares related to a particular brand or campaign message before and after ad exposure, it’s possible to identify the increase in social activity generated by a campaign. DigitasLBi provides clients the ability to reach the most social and engaged audiences. DigitasLBi clients will see impressive results measured through third-party brand studies. These studies will examine awareness, favorability, purchase intent and brand lift.

About ShareThis

ShareThis powers the social web, touching the lives of 95 percent of U.S. Internet users across more than two million publisher sites and 120+ social media channels. It makes content more engaging for publishers and marketing more effective for brands by tapping into the purest expression of interest-based social activity. ShareThis is the company for those wanting to make the world more connected, trusted and valuable through sharing. Based in Palo Alto, CA, the company is privately held. To learn more visit http://www.sharethis.com

About DigitasLBi

DigitasLBi, the leading, “most complete” global digital agency network, partners with some of the foremost marketers and brands in the world. Also a top-ten global agency, DigitasLBi comprises 5,700 best-in-class digital and technology experts in 25 countries around the world.

In 2012, Digitas and LBi received a combined total of more than 200 awards globally including two Cannes Lions Grand Prix’s and a SXSW People’s Choice Award. Digitas was also recently named OMMA Agency of the Year for 2012 and LBi was named UK Digital Agency of the Year for 2012 by Marketing magazine. Digitas USA operates the brand content platform The Third Act:, producers of the first and most renowned event on digital content, The NewFront.

With sister agencies Starcom MediaVest Group, ZenithOptimedia, Denuo, and Razorfish, DigitasLBi is a member of Publicis Groupe. Publicis Groupe (listed on the Euronext Paris Exchange — FR0000130577 — and part of the CAC 40 index) is the world’s third-largest communications group. With activities spanning 104 countries on five continents, Publicis Groupe offers local and international clients a complete range of advertising services. Website: www.publicisgroupe.com

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