|By Business Wire||
|September 19, 2013 10:01 AM EDT||
Magisto, the easiest way to create and share professional-quality personal movies from a mobile device, said today that analysis of its user base shows personal videos shot on mobile devices are creating the kind of audience numbers typically associated with well established media, suggesting a new mass media is emerging on the small screens in consumers’ pockets.
Magisto surpassed 10 million registered users last month, the culmination of surging registrations that has seen Magisto’s user base increase ten-fold in the last year. Magisto users have uploaded nearly 50 million video clips in the last six months, and accounted for over 53 million views of Magisto content this year, all of which adds up to a growing audience that media business innovators are eager to tap into.
To offer context, a successful network television show will garner about three million views per weekly episode, or about 12 million views aggregated for the month.
“Storytelling is the oldest form of entertainment and now personal video is establishing storytelling in another important media for millions of mainstream consumers,” said Reid Genauer, chief marketing officer of Magisto at the Future of Television event in New York this week.
“Personal videos are more impactful than other mass media, because the subject matter is so intimate and the audience is therefore so much more engaged,” Genauer noted. “We have been exploring ways that other media – from music to TV to Hollywood movies -- can expand their narratives and even their content offerings in the context of personal video storytelling.”
The company said it has seen a significant influx of inquiries by major consumer brands and content developers wanting to explore innovative ways to reach the Magisto audience, suggesting everything from simple co-marketing efforts to highly inventive uses of professional catalogue content.
The surge in videos and the highly engaged audience watching them is well explained by the personal subject matter in most videos, according to analysis by Magisto. In a random sampling of 1,000 Magisto users, family and friends stands out as 30 percent of the subject matter. The next closest subject is “selfie” videos at 14 percent of the videos sampled. “Selfies” are videos people create of themselves talking directly into the camera.
Other categories of interest in the Magisto movies include:
- Dancing and Singing at 10 percent
- Events, including concerts, birthdays, parades and weddings at 9 percent
- Sports, including swimming, football and skateboarding among other activities is at 8 percent
- Pets at 5 percent
- Vacation and Travel at 5 percent
This specific Magisto data illuminates the range of subject matter that people are shooting and sharing, and that families and friends are the biggest drivers.
With more than 10 million downloads to date, the Magisto app is available on Apple iOS, Google’s Android platform, and the web. It can be downloaded from the iTunes App Store or Google Play.
Driven by artificial intelligence and simple user experience, Magisto is a cloud-based service for creating and sharing professional-quality personal movies. It automatically selects the most compelling moments and, like an expert video editor, weaves them together to convey a story with customized styles and music. Magisto can be used across iOS, Android and the Web, and is the highest-rated video creation app in the Google Play and iOS App Stores. More information is available at http://www.magisto.com/about and http://www.magisto.com/how-it-works.
The company is funded by Horizons Ventures and Magma Venture Partners and maintains its headquarters in Tel Aviv, Israel, with offices in New York and California.
Find Magisto on Facebook: https://www.facebook.com/Magisto
Follow Magisto on Twitter: https://twitter.com/magisto