|By Elizabeth White||
|September 27, 2013 09:15 AM EDT||
HP has announced new cloud-based analytics as a service built on HP's HAVEn Big Data analytics platform, helping clients solve business problems and create new revenue opportunities. By leveraging HP HAVEn, clients can more effectively analyze and derive value from their information, such as increase sales with targeted client offerings, improve supply chain performance, detect fraud or discover security risks.
HP Enterprise Services delivers end-to-end Big Data and Analytics solutions to make information actionable for clients in key domains and industries. Solutions include: Customer Intelligence, Supply Chain and Operations, and Sensor Data Analytics in industries such as Communications Media and Entertainment, Consumer Goods, Retail, Travel and Transportation, and Public Sector.
HP HAVEn enables organizations to create next-generation applications and solutions that accelerate the monetization of big data. HP HAVEn combines proven technologies, including HP Autonomy IDOL, HP Vertica Analytics Platform, HP ArcSight Security Event Manager and HP ArcSight Logger, as well as key industry initiatives such as Hadoop.
As one of the first adopters of the HP HAVEn platform, HP Enterprise Services deployed HAVEn as part of its Big Data Discovery Experience as-a-service offering, which allows customers to test drive and determine the value of their new use cases and "big data" data sets prior to making large capital investments. As part of the HP Big Data Discovery Experience, clients have been able to quickly introduce challenges, engage HP's data scientists and rapidly develop solutions that can be deployed either on premise or in the cloud.
"Harnessing the value of information is a top priority for our clients and a Big Data solution is a significant investment of time and money for any organization, regardless of industry. HP Enterprise Services has leveraged HP HAVEn's unified approach to Big Data to provide a low-risk, simplified and accelerated entry path to addressing key client business problems," said Dragan Rakovich, chief technologist, Information Management & Analytics, HP Enterprise Services.
HP's Big Data Discovery Experience as a Service powered by HP HAVEn leverages HP's Enterprise Services Cloud environment to provide flexibility and scalability. This enables HP to offer unique analytics solutions that solve complex problems involving the combination of structured (database content) and unstructured (emails, social media, digital, machine) data. It can also apply analytical methods such as classification and pattern recognition related to audio, text and images, as well as statistical analysis involving large and complex data sets.
By using the HP HAVEn platform, HP Enterprise Services can help clients solve complex business problems applying a wide range of statistical methods to image, audio, text and machine generated data. These methods have already helped to automate complex image recognition processes, optimize chemical reactions and create sophisticated customer profiles. HP HAVEn, as part of Big Data Discovery Experience, has the potential to enable clients to not only evaluate business problems, but also quickly find solutions and implement them.
HP Enterprise Services has more than 5,000 information management and analytics professionals worldwide, helping clients develop, deploy and manage information management and analytics solutions. This includes utilizing data scientists to extract meaning from disparate data sources, as well as develop innovative solutions and management of those solutions.
Additional information about HP Big Data Discovery Experience can be found here: Big Data Discovery Experience and more information about HP HAVEn, HP's Big Data ecosystem and portfolio of solutions, is available at www.hp.com/HAVEn.
HP's premier EMEA client event, HP Discover, takes place Dec. 10-12 in Barcelona, Spain.
HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. With the broadest technology portfolio spanning printing, personal systems, software, services and IT infrastructure, HP delivers solutions for customers' most complex challenges in every region of the world. More information about HP is available at http://www.hp.com.