|By PR Newswire||
|September 23, 2013 06:25 AM EDT||
PARIS, Sept. 23, 2013 /PRNewswire/ -- For this second edition, Badoit, the celebrated French brand of naturally sparkling water, created a stir once again on the Fête de la Gastronomie festival, once more hand-in-hand with two-star Chef Thierry Marx. Through an experience that came as a total surprise, the lucky drivers who happened to be Rue de Rivoli, in Paris, have had the privilege to take part in a first-class gastronomic performance!
Badoit Express is back!
Since 1778, Badoit, a naturally sparkling mineral water and a historic brand in the French heritage, has been the ally of Chefs and gourmets all over the world. It is also the ideal accompaniment to all meals…whatever they are! After pulling out all the stops last year by turning the regional train into a gourmet restaurant for the length of an end-of-the-day trip, Badoit raised the stakes even higher to offer a brand-new, unique experience that further emphasizes the significance of gastronomy in the everyday life of the inhabitants of Ile-de-France.
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The first-ever gourmet traffic jam
Transforming the Rue de Rivoli in Paris into a Rue de la Gastronomie: such is the bold challenge taken up by Badoit and its ambassador, Thierry Marx, a two-star Chef well known to the French who also happens to be the Head of the Mandarin Oriental Paris restaurant and a true Badoit lover. This year, this defender of taste, pleasure and enjoyment round the table will be the President of the Fête de la Gastronomie in France.
Owing to clockwork organisation and flawless logistics, some 1,000 courses were served to the drivers who enjoyed, yesterday evening, the new Badoit Express experience. First came the surprise to notice, at first traffic light level, a cohort of waiters aligned all along the car-packed street. Bottles of Badoit in their hands, they are ready to go all over the street, inviting the drivers to embark on an exceptional culinary journey.
A few figures
1,000 courses served
A hundred or so maitres d'hotel, spread over the Rue de Rivoli
700 bottles of Badoit handed out
An experience taking place over almost 3 kilometres in the heart of Paris, from the Place de la Bastille to the Place de la Concorde.
Once again, Badoit Express provided an exceptional gastronomic performance that was at the same time ephemeral, novel and free!