|By Business Wire||
|September 23, 2013 01:12 PM EDT||
Allison+Partners today announced that Reboot Illinois – a nonpartisan media start-up focused on achieving better state government – has hired the public relations agency to help launch its new online activation tool, Sound Off. Sound Off connects concerned citizens instantly with their Illinois elected officials on a variety of important issues facing Illinois.
Allison+Partners’ work primarily will encompass message refinement and media relations efforts to generate awareness of and engagement with Sound Off as well as position Reboot Illinois as a pioneering enterprise leveraging technology to empower citizen activism, according to Greg Dunn, general manager of Allison+Partners’ Chicago office and overall account lead.
“Reboot Illinois is all about engaging Illinois citizens and giving them the information and tools they need to take action toward improving the state’s economy, education, taxes and debt situation, while reducing waste and fraud,” said Madeleine Doubek, chief operating officer of Reboot Illinois. “Nationally, this new tool, as a multi-issue activation platform, is a first-of-its-kind at the state level and a significant step toward fulfilling our mission of citizen-ownership and active participation in Illinois’ state government.”
According to Dunn, in just its first year of existence, Reboot Illinois is already becoming a disruptive force in Illinois politics, substantially increasing transparency and conversation about state government and enabling citizen engagement and activism on a range of reform issues including taxes and debt, schools, job creation and corruption and waste.
For more information, visit www.rebootillinois.com.
Allison+Partners, an MDC Partners company, is an international communications firm driven by a collaborative approach to innovation and creativity. The result is freshly imagined, customized approaches that provide concrete, measurable strategies to drive market and executive leadership. Expertise includes consumer PR and marketing, corporate communications, technology and digital media, brand innovation, social impact, public affairs and healthcare. The firm is headquartered in San Francisco, with offices in New York, London, Beijing, Los Angeles, Washington, D.C., Atlanta, Chicago, Phoenix, San Diego, Seattle, Silicon Valley and Dallas. The company has a 50-state grassroots network and deep affiliations with quality firms worldwide through MDC Partners (NASDAQ: MDCA, Toronto Stock Exchange: MDZ.A), a progressive marketing and communications network, championing the most innovative entrepreneurial talent. Visit us at: www.allisonpr.com, m.allisonpr.com, http://facebook.com/allisonpr, http://twitter.com/allisonpr.