|By Marketwired .||
|September 23, 2013 01:16 PM EDT||
NEW YORK, NY -- (Marketwired) -- 09/23/13 -- iCrossing, a global digital marketing agency, is presenting a panel discussion alongside YouTube, Esquire Magazine, Core Audience and Advertising Age that will discuss how brands can create video content that will reach audiences, drive engagement, and fuel brand equity. "Original Video Content: The New Must See 'TV' for Brands" will be held at 4:00 p.m. EDT on September 26 at the Hearst Tower in New York. Immediately following the panel, iCrossing and Google are hosting a cocktail hour for all attendees.
Please RSVP to the event at http://icrsng.com/1aOuvkx. An Advertising Week delegate pass is not required to attend.
Thursday, September 26, 2012
4:00 pm - panel discussion
5:00 pm - cocktail reception, sponsored by iCrossing and Google
Pat Stern, Chief Creative Officer, iCrossing
Michelle Bandler, Head of Media Solutions, YouTube
Adam Lavelle, CEO, Core Audience
David Curcurito, Design Director, Esquire Magazine
Moderator: Tim Peterson, ad tech and digital media reporter, Advertising Age
300 W. 57th Street
New York, NY
For more information: Contact Katie Lamkin at firstname.lastname@example.org or 773-308-3425.
iCrossing is a global digital marketing agency that builds connected brands for some of the world's most recognized companies including Beam Inc., The Coca-Cola Company, FedEx and LG Electronics. The agency combines its expertise in media, creative and analytics with talent and technology to help brands build close relationships with their customers in real time. iCrossing, a unit of Hearst Corporation, is headquartered in New York and has 900 employees in 18 offices globally. In addition, iCrossing owns Core Audience, a software as a service (SaaS) data management platform that powers audience-based marketing across bought, earned and owned media. For more information, visit www.icrossing.com or its social spaces.