|By Marketwired .||
|September 24, 2013 09:33 AM EDT||
PARSIPPANY, NJ -- (Marketwired) -- 09/24/13 -- Ogilvy CommonHealth Worldwide (www.ogilvychww.com), the health behavior experts of Ogilvy & Mather (www.ogilvy.com), today announced that Scott Watson, Chief Creative Officer, and Shaun Urban, Managing Partner, will present sessions at Young Executives Night Out, an educational event held by the Medical Advertising Hall of Fame (MAHF), on September 24 at Convene in New York City.
Ogilvy CommonHealth Worldwide is a WPP company (NASDAQ: WPPGY) (www.wpp.com). The organization houses and maintains individual Ogilvy CommonHealth and Ogilvy Healthworld brand identities within the marketplace.
MAHF was founded in 1996 to honor men and women who have made significant contributions to the medical advertising profession. It also serves to document the history of the industry and attract next-generation talent. Young Executives Night Out is only in its second year, but after positive feedback from last year's occasion, MAHF was eager to host the event again. Attendees are typically professionals who have been in the business for 2 to 4 years. Sessions are small, with about 30 people per room, allowing for intimate, college-like exchanges.
This year will mark Mr. Watson's second appearance in the program, after he and his copresenter, Robin Shapiro of Corbett Accel Healthcare Group, received high praise for their session last fall. Mr. Watson's session is titled "What Makes a Great Ad." The copresenters will critique each other's respective ads and provide insight on which elements make for a great advertisement. They will also show winning ads from the 2012 MM&M awards and dissect each aspect of a great advertisement.
Mr. Urban will lead the session "Client Problem Solving" with his copresenter, John Marchese of Sudler New York. In the assembly, Mr. Urban will address working with clients, particularly highlighting how to handle client relationships that are particularly challenging. Common issues to be highlighted include challenges like, "impossible project requests" and how to deal with client demands that fall outside the scope of a job. Mr. Urban and Mr. Marchese will field questions and problems from the audience and teach participants how to tackle these everyday challenges.
The event will also include seminars on digital engagement, positioning, pitches, selling the work, and evaluating creative.
Ogilvy CommonHealth Worldwide is committed to creativity and effectiveness in healthcare communications, everywhere. With 60 offices across 33 countries, the group provides marketing services including brand identity and development, clinical trial recruitment, digital/interactive services, direct-to-consumer, direct-to-patient, global integration, managed care marketing, market research and analytics, media planning and buying, medical advertising and promotion, medical education, public affairs and relations, relationship marketing, and strategic consulting. The network also offers scientific communications and publications services through a wholly owned separate legal entity.
Ogilvy CommonHealth Worldwide