|By Business Wire||
|September 24, 2013 12:33 PM EDT||
RichRelevance, the global leader in omni-channel personalization, today announced DataLove in New York on October 8. The DataLove event features David Selinger, CEO of RichRelevance, and Rayid Ghani, former Chief Scientist at Obama for America 2012, in a practical exploration of how marketers can harness the power and potential of Big Data to transform their businesses. As the Chief Scientist for President Barack Obama’s winning re-election effort, Ghani helped revolutionize the role of data, segmentation and marketing in campaign outreach. At DataLove, Selinger and Ghani will share insights and best practices from the campaign trail to the front lines of major brands and retailers who are transforming their Big Data into winning marketing campaigns.
"Data is changing everything – from politics to retail – and shifting how every company looks at consumers and how consumers look at the companies that serve them,” said Selinger. "DataLove shines new light on the Big Data issues facing retailers and brands today, building on one of the most famous and successful data strategies ever executed. Empowering your consumers as influencers is the most important and least talked about part of your personalization strategy: not just the right place, right time, right message – but also the right messenger."
"Using data to empower and engage your supporters at scale, and turning them into advocates and influencers, creates a very powerful force to drive your business, your campaign and your message forward,” said Ghani, who is currently at the University of Chicago’s Computation Institute and Harris School of Public Policy.
The DataLove event continues the momentum and discussion of RichRelevance’s previous Future of Shopping series to tackle the biggest issues in marketing and personalization today, including practical insights and examples from the Obama campaign and the world's largest retailers and brands, as well as how to:
- Use data to connect the right message and messenger
- Scale personal conversations with customers
- Rapidly build data systems when every moment matters
- Define the right metrics and operationalize the insights
The invitation-only salon will be held in New York City on October 8 at 11:30 a.m. ET at the W Hotel New York. More information is available here.
RichRelevance is the global leader in omni-channel personalization. More than 160 international companies use RichRelevance to turn data into actionable insight, which delivers the most relevant experience for consumers as they shop across web, store and mobile. RichRelevance drives more than one billion decisions every day, and has delivered over $8 billion in attributable sales to its clients, which include Walmart, Marks & Spencer and Cdiscount. Recently, the company opened its cloud-based platform to allow clients to easily merge disparate data sources and build real-time applications tailored to their specific business needs. RichRelevance is headquartered in San Francisco and serves clients in 40 countries from 10 offices around the globe. For more information, please visit www.richrelevance.com.