|By PR Newswire||
|September 26, 2013 07:30 AM EDT||
BOSTON, Sept. 26, 2013 /PRNewswire/ -- Gregg McNair, Chairman of Igloo.com Limited, shares that the company's recent rebrand from DomainAdvisors to Igloo.com has been met with an even greater response than originally anticipated. Rebranding allows companies to redefine their strengths and direction, both for their customers and themselves. Rebranding is often a natural result of a company's growth and maturity. Changing a company's name or tagline provides a new opportunity to create a fresh impression in the customer's mind, while focusing on key strengths and corporate vision.
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"It was a logical step for us. While we love the DomainAdvisors name, and will continue to ensure we approach each opportunity as an advisor, the number of companies in our industry with the word "domain" in their name has unintentionally led to serious brand confusion. Given we have been advising for years on branding, extolling the value of a short, memorable, easy to spell domain name, we finally decided to practice what we preach! We found our cool and are ready to help you find yours."
- Tessa Holcomb, Co-founder & CEO, Igloo.com Limited
At Igloo.com, we collaborate with companies to establish needs, set budgets, prepare options, and select names to propel and differentiate brands beyond their competition. Our domain name specialists work with both start-ups and existing companies in finding the best domain names for their new brand, rebrand, new product launch and even brand protection. Using a team strategy, Igloo develops a unique approach to each project leading to the creation of highly effective names. A sample of Igloo's recent projects includes IG.com, Yoga.com, Bonus.com, FO.com, Yasso.com, Stratford.com, FitnessClass.com and RubberDucky.com.
A good branding campaign can make your domain name memorable, but a memorable domain name will make your branding efforts that much easier. Igloo would love to talk with you about your project and show you how the right domain name can be the single most important piece of branding you will ever do. Once we have had the chance to discuss your goals, Igloo will follow up with a detailed project proposal, including an outline of the process, timeline and estimate.
Give us a call at 800-477-8207 or drop us a line at email@example.com.
1 508 689 9569 x501
SOURCE Igloo.com Limited