PARIS, October 5 /PRNewswire-FirstCall/ -- ModeLabs Group (code "MDL", code ISIN : FR0010060665), the creator of customised mobiles (CDM - Customized Design Manufacturer), today announced the appointment of Serge Simon as a VP Sales EMEA "Mobile On Demand (TM)". This appointment is made as the group expands its "Mobile On Demand (TM)" business, with the firm intention of establishing itself as the leading CDM (Customized Design Manufacturers).

On the back of over 10 years' experience in mobile phones, Serge Simon's mission is to boost the "Mobile On Demand (TM)" business with operators, MVNOs, distributors and major brands in Europe.

Serge Simon's career started in 1991 at GEC ALSTHOM TRANSPORT as head of purchasing. In June 1996, he joined ALCATEL MOBILE PHONES as head of the purchasing group then was appointed to head of sales in 1999, first as Global Account Director in charge of a leading European operator then as marketing director of ALCATEL MOBILE PHONES UK in 2002. Early in 2003, he joined LG France as Global Account Director before being appointed Mobile Division Director in June 2003, where he launched the mobile phone business and set up the commercial structure and strategy that has now proved itself.

Serge Simon, 40, has a Masters in Electronics (University of Sciences, Bordeaux), a post-graduate degree in Industrial Procurement of Electronic Components (AICE in French) and a diploma in Industrial Purchasing Management (Bordeaux Business School). He also has a post-graduate degree in Business Administration (Bordeaux Institute of Business Administration).

"In a market in full change, the consumers purchase key factors changed. The customers look for personalized mobile phones, appropriated to their needs in terms of brand and use. The offer "Mobile On Demand (TM)" of ModeLabs Group answers perfectly to this increasing request." points out Serge Simon. "My main mission will be to extend ModeLabs Group's lead and increase its markets shares on the global market"

- Photo available on request - About ModeLabs Group

ModeLabs Group is a made-to-measure mobiles designer. A new-generation player in the mobile telephone sector (CDM - Customized Design Manufacturer), it designs, develops and distributes mobile telephones, accessories and services for operators, distributors and consumer brands in an integrated and flexible way.

Thanks to the combination of its marketing expertise, its specialised technological know-how and its flexible "fabless" organisation, ModeLabs Group fulfils the growing need for Telecom market segmentation by giving consumer brands, operators/MVNO or distributors the opportunity to create their own range of mobile telephones, accessories and services.

ModeLabs Group is today developing on the rapidly expanding market segment of "On demand" mobile telephones, from the solid position it has held since 1996 in the area of telecoms distribution.

ModeLabs Group is listed on the Euronext-Paris Eurolist (code "MDL", ISIN code: FR0010060665).

For more information: http://www.modelabs.com/

CONTACT: Press Relations, ModeLabs Group : Bruno Lorthiois, Tel :
+33-1-58-65-00-72, blorthiois@hdlcom.com