NEW YORK, NY -- (MARKET WIRE) -- 10/05/06 -- According to a recent study presented by eMediaWire, less than 10% of Fortune 100 companies are effectively using search engine optimization (SEO) to drive traffic to their Web sites. Advocating for companies to incorporate more search engine tactics into their marketing arsenal, imc2 announces the launch of its Link Popularity service. This service offers marketers an increased presence in online search directories, which search engines such as Google and Yahoo! consider the highest quality links.

With imc2's Link Popularity, marketers receive the most current statistical information relating to their Web site links, as well as improve their existing link popularity through the submission of sites to the top Internet directories that hold the most weight with the search engines.

"A critical component to securing and maintaining high organic search rankings is attaining quality links from other Web site directories," said Cyrus Karimi, imc2's director of search marketing. "Most marketers know that it's important to have a high number of links pointing to their site. However, they often overlook the quality of the links. Link quality is as, or more, important than quantity."

Although it is still important to attain a high number of relevant incoming links to increase a Web site's relevance and boost rankings within organic search results, search engines now show a preference for quality over quantity. A pure linking strategy will build natural and quality relevant links over time. Top search engines place the most value on directory Web sites.

About imc2

imc2 -- an independent digital marketing agency -- is dedicated to helping its clients achieve their business objectives through interactive marketing. Recently ranking in the Top 10 on AdAge's "Top 50 Interactive Agencies," imc2 has offices in New York City, Dallas, Philadelphia and Cincinnati. imc2 has more than 300 employees and provides interactive services in the following areas: strategy and insight, media and promotions, Web development, relationship marketing, and measurement and intelligence. imc2 serves a broad and diversified global client base, including Procter & Gamble, Johnson & Johnson and Pfizer. Please visit www.imc2.com for more information. For information regarding imc2's Link Popularity service, contact Cyrus Karimi at cyrus.karimi@imc2.com or call 212.430.3200.

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