|By PR Newswire||
|September 30, 2013 04:01 AM EDT||
MUMBAI, India, September 30, 2013 /PRNewswire/ --
Buy-ology Symposium on the 4th December arguably promises to be one of the most prestigious, inspiring and information rich events on the calendar for marketing and branding professionals in India.
Honoured by Time Magazine in 2009 as one of the 100 most influential people - the people who most affect our world
Martin Lindstrom was honored by Time Magazine for his brave leap into neuroscience to study the biology of consumer desire. Google does it with clicks and links and Lindstrom does it with neurons, blood flow and the most advanced brain imaging technology.
Martin will be visiting Mumbai to present his very latest findings on Branding and the Digital Marketing Revolution.
Be the first to discover the latest secrets of online social media as Martin Lindstrom takes you behind the scenes to expose the secrets of brand ownership - what people are getting right and what people are getting wrong.
Backed by millions of dollars of research Martin Lindstrom is acclaimed by world leading marketing authorities, Faith Popcorn, Philip Kotler and Don Peppers amongst others.
In this 8-hour programme on 4th December 2013, he will present the latest findings on:
- rE-Tailing 2013 and beyond - The next big thing: Social Branding
- Brand Sense - How the science of neuro-marketing rationalises the irrational behaviour of human beings
- God Inc. - How religion and brands affect our brains
- Brand ROI - The future of best returns on your brand
- Brand and Consumer Ethics Essentials - Getting your house in order before we see a "wikileaks" of brands
Martin has predicted that if brands do not get their house in order we are sure to see a "wikileaks" of brands. Just as we see disclosed information about governments around the world - we could see a similar situation for brands.
In March 2013, Dion Chang revealed how 24% of Wall Street believes illegal or unethical behavior is necessary to succeed. Companies that have their house in order have nothing to fear - but those that don't should anticipate nothing less than a branding and PR disaster. Our increasingly open and social world is becoming disparate with the rush to make money. Consumers are demanding more honesty, integrity and respect and your brand needs to reflect this in all that you project and do. Lindstrom highlights how companies like Nestle and P & G have developed internal ethics standards and urges companies to consistently assess the perception of their brands.
Lindstrom presents these robust concepts in a spellbinding way and will share his latest research and techniques to develop your Brand ROI.
According to Lindstrom, "I am an obsessive fan of the consumer. Whilst technology enables us to recover all past history of consumers'surfing patterns we need to contemplate if this is good or bad news for advertisers. How far, can, or should companies go to collect data and act upon it? The concept of privacy is rapidly changing and the tricks you may use to manipulate the minds of consumers can be both negative and positive. I believe in treating my customers like I would a close friend." His latest work is defining brand ethics guidelines.
Find out more about Buy-ology Symposium http://www.buy-ology.co.in/pr
About UBM India
UBM India is a subsidiary of London Stock Exchange listed UBM plc, which is the second largest independent exhibition organiser in the world. It is the largest trade exhibition organiser in India, responsible for 146 events in across 13 industry verticals across the country. UBM India is the organiser of NGO India which brings together corporates, government and NGOs on a common CSR platform. For further details please visit the UBM India website, http://www.ubmindia.in
Notes to Editors:
For further information please contact
Suvidha Shetty, firstname.lastname@example.org, +91(0)22-61727001