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Search Engine Marketing Company in Houston Expands Staff

Directory One, Inc. Hires New Project Manager and Content Writer

HOUSTON, TX -- (Marketwired) -- 09/30/13 -- Directory One, Inc. is eager to announce two new additions to their staff. As fall approaches, 2013 is winding down but the horizon for 2014 is becoming visible. Change is constant and there is no greater truth in that than with Search Engine Optimization. Google, Bing, and other large search engines have been relentlessly consistent in changing their expectations for what a reliable website should contain. The Panda, Penguin, and now Hummingbird updates have slammed a lot of websites' rankings on Google recently. As businesses become more dependent on their website's visibility in search engines, the need for those educated in SEO has been growing exponentially and Directory One, Inc. is responding by adding two new members to their team; two young women who CEO Philip O'Hara is hoping will help shape the future of the company.

The New Employees
Mariana Mata is currently studying Web Design in Houston and along with putting her proficient computer skills to work, she is the new Project Manager; the backbone of keeping strong client relationships. Mariana has been crucial in reorganizing client files and has also helped Mr. O'Hara maintain more efficient book keeping practices. She is also lending a hand in retranslating the Spanish portion of the company's website. Mariana hopes to learn as much as she can in this rising field. Currently she is sharpening her skills with Photoshop and Dreamweaver.

The other new addition, Elizabeth Unsworth, graduated in 2012 from the University of Texas in San Antonio with a Creative Writing degree. While still attending college, she landed an internship for web content writing with one of the nation's largest credit unions. Having a background in Creative Writing has been a growing trend in many upcoming web content writers. The realization that keyword plugging in content is actually hurting rankings rather than improving them is encouraging creative writers to step into the tech world create original valuable content. Elizabeth is set to stay in the writing field for the future and is constantly staying updated with the latest SEO and content trends.

The potential for these new employees is great and with the company activating a new business plan in 2014 having an organized and experienced staff is important.

About Directory One's Services
The staff has been working hard creating new materials and Web Marketing packages for existing and potential clients. Depending on the level or work desired for the website, there are several different package options to choose from. However, all web services are also available a la carte. Directory One can not only implement SEO strategies but also specializes in video production, website design, social media marketing, blog and content writing, Pay Per Click Advertising, website maintenance, and much more.

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