|By Marketwired .||
|September 30, 2013 04:43 PM EDT||
ATLANTA, GA -- (Marketwired) -- 09/30/13 -- Cinnabon, Inc., is partnering with Operation Gratitude® for the fourth year to send a "Sweet Salute" to members of the military. The annual fundraiser helps to send care packages to troops overseas as a thank you for their great service to our country. The mission is to lift morale, bring a smile to service members' faces and to express appreciation and support on behalf of Cinnabon® guests.
Throughout the month of October, guests can support members of our military by making donations at participating Cinnabon Bakeries. This year, guests will also be able to write a personal "Sweet Salute Thank You" note and their sentiments will accompany the care packages being sent overseas. And, for every $1 contribution, guests will receive a $1 Cinnabon coupon, valid at participating bakeries until Dec. 31, 2013.
"We are thrilled to be in our fourth year of partnership with Operation Gratitude to support the troops," said Kristen Hartman, VP Marketing of Cinnabon. "This is an important cause for Cinnabon. This year, Operation Gratitude will send its 1 millionth care package and we are so pleased to be a part of that. This is a wonderful way for Cinnabon and our guests to express our appreciation for those fighting for our country with a sweet thank you from home."
The maker of World Famous Cinnamon Rolls® is also calling on fans to post comments of gratitude for the troops on the brand's Facebook® (Facebook.com/Cinnabon) and Twitter® (twitter.com/Cinnabon) pages, which Cinnabon will share with Operation Gratitude.
About Cinnabon, Inc.
Founded in Seattle in 1985 and now based in Atlanta, Cinnabon, Inc. is the market leader among cinnamon roll bakeries. The company serves fresh, aromatic, oven-hot cinnamon rolls, as well as a variety of other baked goods and specialty beverages. Cinnabon currently operates more than 1,100 franchised locations worldwide, primarily in high traffic venues such as shopping malls, airports, train stations, travel plazas, entertainment centers and military establishments. Cinnabon is also a multi-channel licensor, partnering with other companies to provide brand licensed products at foodservice and retail venues. Visit www.cinnabon.com for more information, follow us on Twitter @Cinnabon or become a Facebook fan at http://www.facebook.com/Cinnabon.
About Operation Gratitude
Operation Gratitude annually sends 100,000+ care packages filled with snacks, entertainment items and personal letters of appreciation addressed to individually named U.S. Service Members deployed in harm's way, to their children left behind, and to Veterans, Emergency First Responders and Wounded Warriors. The organization's mission is to lift morale, bring a smile to a service member's face and express to our Military and their families the appreciation and support of the American people. Each package contains donated product valued at $75-100 and costs the organization $15 to assemble and ship. For safety and security, assembling of packages occurs at the Army National Guard armory in Van Nuys, California. Since its inception in 2003, Operation Gratitude volunteers have shipped more than 850,000 packages to American Military members and their children.
Fishman Public Relations