|By Marketwired .||
|October 1, 2013 05:00 AM EDT||
MONTREAL, QUEBEC -- (Marketwired) -- 10/01/13 -- Le Journal de Montreal proudly presents its new visual identity to its 2.4 million readers. In addition to a new, more contemporary logo and tagline, Le Journal de Montreal is unveiling a fresh and original graphic look, while placing greater emphasis on strong news content. Thanks to cahier JM (its new detachable supplement), its new Monde ("World") section, exclusive investigative reports, a wealth of expert analysis and opinion, and a host of new and savvy columnists, Le Journal de Montreal is reinventing itself by giving pride of place to high-quality news content and reader-friendly design.
New logo and tagline
For the sixth time in its history, Le Journal de Montreal is revamping its logo. It is now made up of four graphic blocks that represent the newspaper's four delivery platforms. The new logo is more agile and flexible - and adaptable to all situations. The change reflects the newspaper's ambition to modernize. "On the eve of the 50th anniversary of Le Journal de Montreal, we wanted to provide our readers with a newspaper that meets their needs and, above all, reflects who they are. While we believe that the digital delivery of news will continue to develop, we're convinced that print papers and reader-friendly design are important. That is why our new tagline - Le journal qu'on aime lire ("The paper people like to read") - seems like such a natural fit. Every day, we strive to produce a newspaper that 2.4 million readers like to read," says Lyne Robitaille, Executive Vice-President, Quebec, for Sun Media and President and Publisher of Le Journal de Montreal.
New columnists providing a broad range of views
Since diverse opinion and rich debate are part of its identity, Le Journal de Montreal continues to add to its roster of columnists. Thirty or so new columnists and bloggers, from a variety of backgrounds and well-regarded in their respective fields, will comment on news and current events and deliver frank analysis and opinion. These pundits include Jacques Parizeau, Martine Desjardins, Line Beauchamp, Jean Charest, Isabelle Hudon, Louise Beaudoin, Josee Legault, Gilbert Rozon, and Chantal Petitclerc to name only a few.
Our Grandes entrevues ("Major interviews"), published every Saturday in our print and web editions, will continue to deliver exclusive and revealing one-on-one chats with personalities in the news, interviewed by leading Quebec authors and journalists. Accordingly, the roster of interviewers will grow with Michel Girard, Sophie Durocher, and Benoit Aubin joining Georges-Hebert Germain, Rejean Tremblay, Guy Fournier, and Denise Bombardier for a new season of interesting revelations.
An enriched Argent ("Money Matters") section
In efforts to respond to readers' questions more effectively, a new daily page has been added to the popular Argent section. This page - Dans vos poches ("In your pocket") - provides an abundance of tips and advice to save more money, spend more wisely, and invest more productively. It features useful and practical content on investing, personal finance, insurance, taxes, real estate, retirement, and self-employment.
Monde, a new section devoted to international news
Monde, the new daily section on world news, provides a more structured and more easily comprehensible look at events around the globe thanks to information-rich maps as well as insightful analysis by expert commentators, including Loic Tasse, Richard Latendresse, and Francois Bugingo.
Cahier JM, a new detachable supplement
With cahier JM, the new detachable supplement found in the middle of Le Journal de Montreal, readers get two newspapers in one. JM, which may be pronounced j'aime ("I like" or "I love"), will feature practical content designed to address readers' daily concerns. Through its original visual style, cahier JM showcases its distinctive personality and affinity with Le Journal de Montreal. It features a vibrant entertainment section that reports on the latest arts and culture news, from near and far. It also features sections devoted to food, health, fashion, travel, books, and technology - along with plenty of photos, Louise Deschatelets's popular column, games, horoscopes, weather, and comics.
A stronger multi-platform presence
Keeping pace with evolving media, Le Journal de Montreal continues to develop its print edition content while solidifying its presence on the web. VIP subscribers on JournaldeMontreal.com enjoy even more news, opinion, animated graphics, photos, and videos. Visitors can freely access the Journal's web radio, starting at noon every day. This daily webcast, hosted by Gilles Proulx and Sophie Durocher, takes listeners behind the scenes on news stories, allowing them to follow journalists in the field and interact with the Journal's bloggers and columnists. In addition, a new show for sports fans, hosted by Michel Beaudry, airs on Mondays.
About Sun Media Corporation
Sun Media Corporation, a subsidiary of Quebecor Media Inc., is Canada's largest newspaper publisher, based on the circulation of paid and free newspapers, publishing over 15.1 million copies each week. With 36 paid-circulation daily newspapers and 6 free dailies in 9 of the 10 largest urban markets in Canada, each with its own dedicated web site, and almost 200 community newspapers, shopping guides and other specialty publications, Sun Media Corporation's English and French language newspapers and websites make it a leading provider of local news and information. Sun Media Corporation includes the activities of Osprey Media and Canoe.ca, an integrated enterprise offering e-commerce, information and communication services that operates a network of Internet portals that attracts over 10.5 million unique visitors per month in Canada, including 5.7 million in Quebec. Sun Media Corporation also provides a range of commercial printing and related services as well as distribution services for newspapers, flyers and magazines.
Vice-President, Public affairs