SYS-CON MEDIA Authors: Pat Romanski, Elizabeth White, Yeshim Deniz, Glenn Rossman, Cynthia Dunlop

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Chrysler Group Shines a Light on Breast Cancer Awareness

AUBURN HILLS, Mich., Oct. 1, 2013 /PRNewswire/ --

  • Begins a month-long campaign focusing on the importance of early detection, treatment and prevention
  • Campaign includes a series of awareness seminars and screenings conducted by health plan partners
  • Company will illuminate its headquarters tower and Pentastar pink for a month beginning October 1

Chrysler Group LLC will launch a month-long campaign to add its voice to the nation-wide effort to raise awareness about the importance of early detection, treatment and prevention of breast cancer. The campaign will run in conjunction with Breast Cancer Awareness Month, which begins October 1.

During the month-long campaign, the Company will conduct a series of informational seminars for its employees with health plan partners Blue Cross Blue Shield of Michigan and Henry Ford Health System. Employees will also be able to schedule screenings at various nearby Company locations.

In order to raise general awareness, the Company will distribute pink "Chrysler Cares" wrist bands to all employees and will illuminate its Auburn Hill, Mich. headquarters tower and glass Pentastar that adorns it pink during the observance.

"Chrysler Group is proud to participate in the annual campaign to increase awareness about the resources that are available to foster early detection, treatment and prevention of breast cancer," said Nancy A. Rae, Senior Vice President, Human Resources, Chrysler Group LLC.  "We are pleased to add our voice to this important cause."

The U.S. Centers for Disease Control reports that breast cancer is the most common cancer among women and the second leading cause of cancer-related deaths among women in the U.S. About 1 in 8 women in the U.S. will develop invasive breast cancer over the course of their lifetime. In 2013, an estimated 232,000 new cases of invasive breast cancer are expected to be diagnosed in women in the U.S. along with 64,000 new cases of non-invasive breast cancer.

Chrysler Group has a long-standing commitment to promoting and supporting the health and wellness of its employees and their families and the community at large. The Company's initiatives supporting its "Culture of Health" have been recognized for their value and relevance by organizations such as the National Business Group on Health.

This past year, Chrysler Group took its passion for health and wellness beyond its corporate walls partnering with the National Association of Black Journalists and the National Association of Hispanic Journalists to raise awareness about health disparities affecting multicultural and minority communities in the U.S.

About Chrysler Group's Culture of Health
Chrysler Group's Culture of Health is a key part of the Company's high-performance work culture and is tied to its leadership principles, particularly promoting each team member's commitment to achieving best in class performance. Chrysler Group's goal is to support workplace policies and a work environment that inspire totally engaged employees who are healthy at work and at home, actively manage their health status and are sustainable, healthy contributors to the Company's success.

About Chrysler Group LLC

Chrysler Group LLC, formed in 2009 to establish a global strategic alliance with Fiat S.p.A., produces Chrysler, Jeep, Dodge, Ram, Mopar, SRT and Fiat vehicles and products. With the resources, technology and worldwide distribution network required to compete on a global scale, the alliance builds on Chrysler Group's culture of innovation, first established by Walter P. Chrysler in 1925, and Fiat's complementary technology that dates back to its founding in 1899.

Headquartered in Auburn Hills, Mich., Chrysler Group's product lineup features some of the world's most recognizable vehicles, including the Chrysler 300 and Town & Country, Jeep Wrangler, all-new Dodge Dart, Ram 1500, Jeep Grand Cherokee SRT8 and Fiat 500. Fiat contributes world-class technology, platforms and powertrains for small- and medium-size cars, allowing Chrysler Group to offer an expanded product line including environmentally friendly vehicles.

SOURCE Chrysler Group LLC

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