|By PR Newswire||
|October 1, 2013 02:15 PM EDT||
LOS ANGELES, Oct. 1, 2013 /PRNewswire-iReach/ -- Cabeau, one of the fastest-growing travel goods companies, has created the Special Edition Pink Evolution Travel Pillow and is launching it today to support Breast Cancer Awareness Month. Five percent of the purchase price from online and in-store sales of the pink neck pillow will go to The Breast Cancer Research Foundation® (BCRF), whose mission is to prevent and find a cure for breast cancer in our lifetime.
Cabeau is dedicated to comfortable travel and has invented numerous innovative products that offer affordable comfort for all. The memory foam Evolution Pillow is touted as "the travel pillow that actually works" and has eight new features, including: raised sides for 360° head and chin support, a machine-washable velour cover, and a travel bag that compacts the pillow down to one-quarter of its size. Constantly changing and improving, Cabeau released its new design of the neck pillow earlier this year, making it even more convenient and comfortable. Now, Cabeau is launching its new pink version of the Evolution Pillow to support BCRF and make an even bigger difference.
"The Evolution Pillow was invented to simply work. Our company is constantly striving to help travelers feel like they're flying First-Class despite the many comfort challenges associated with travel today," said David Sternlight, Cabeau's Founder and CEO. "With the Pink Evolution Pillow, we not only want people to feel good because they have the best travel pillow on the market -- we want them to feel even better knowing they're supporting an important cause and organization."
In addition to Cabeau's donation for each product sold, the company is also donating 250 Pink Evolution Pillows to attendees of BCRF's Hot Pink Luncheon & Symposium in Boston on October 24. The event brings together 30 leading doctors and scientists from Boston and other parts of New England, and allocates grant funding in support of their breast cancer research projects.
"The Breast Cancer Research Foundation is truly excited that Cabeau has designated such a creative product to support our worldwide efforts to fund breast cancer research," said Myra Biblowit, President and CEO of BCRF. "The Pink Evolution Pillow Promotion is a clever way for supporters to showcase their commitment to finding a cure for a disease that affects the lives of hundreds of thousands of women a year. We are continually inspired by partners, like Cabeau, that use their brand power to bring much-needed attention to this cause."
Cabeau knows how to make travel easy and offers affordable luxury to all. Whether it's our memory foam Evolution Travel Pillow™ or adjustable Midnight Magic™ Sleep Mask, we offer the most innovative travel pillows, comfort products, accessories, and on-the-go gear. Cabeau's goal is to provide intelligent comfort to commuters and jetsetters alike, transforming coach-class woes into a First-Class experience. Once you feel the difference, we hope all of your adventures will be in Cabeau comfort. Visit www.cabeau.com.
Founded by Evelyn H. Lauder in 1993, The Breast Cancer Research Foundation (BCRF) has raised more than $450 million in the last 20 years to advance the world's most promising breast cancer research to achieve prevention and a cure in our lifetime. In October 2013, BCRF will commit $45 million to support the work of more than 200 researchers at major medical institutions across six continents. By spending 91 cents of every dollar on research and awareness programs, BCRF remains one of the nation's most fiscally responsible charities. It has earned four stars from Charity Navigator since 2002 and is the only breast cancer organization awarded an "A+" from CharityWatch. For more information, visit www.bcrfcure.org.
Media Contact: D. Charles Casto, Casto Consulting, 508-314-3284, email@example.com
News distributed by PR Newswire iReach: https://ireach.prnewswire.com
SOURCE Casto Consulting