|By Business Wire||
|October 2, 2013 04:05 AM EDT||
North Plains Systems, the leader in helping companies effectively connect with and engage their customers through visual media, today announced that it will be hosting an Advice Clinic focused on “How to Avoid the 7 Deadly Sins of Brand Management” at the Festival of Marketing’s Jump event on the 9th of October 2013.
The clinic is designed to give marketers insight into how to avoid the “seven deadly sins” of marketing: Consistency, Collaboration, Connection, Communication, Compliance, Cost and Control, which, when managed incorrectly, can lead to the dilution of a company’s brand equity. Brand asset management (BAM) helps marketers to produce, manage and leverage their brand collateral as well as communicate their brand message by using approved rich media assets in marketing communications across multiple channels and markets. During the clinic, the following pain points will be addressed:
- How do you manage brand assets and maintain consistent messaging across diverse channels?
- How can you create a brand community that connects disparate marketing users and creative partners?
- Can you deliver a compliance system that protects from infringements but still supports creativity?
- Can you streamline processes and increase transparency whilst at the same time promote tighter control and reduced costs?
Attendees can register for North Plains’ Advice Clinic at: http://festivalofmarketing.com/jump/advice-clinics.
Jump is an annual one-day event during the Festival of Marketing, which is held 8-10 October in London. The objective of Jump is to provide marketers with insights and best practices for delivering targeted campaigns in a multi-channel environment. Attendees learn about customer experience strategies and tactics uniting multiple channels and media to provide the best customer experience.
|Jump, The Festival of Marketing|
|Ruth Knight, International Sales and Marketing Director at North Plains|
|9 October 2013|
|Old Billingsgate, London|
Not attending the show? You can get more company information at:
About North Plains
With over 1,400 installations supporting over one million active users worldwide North Plains is recognized as the leader in helping global brand managers, marketers, content creators, publishers and media companies to efficiently and effectively engage and connect with their target audiences through visual media including images, photos, videos and 3D designs. North Plains’ market-leading software portfolio enables companies to address a number of needs across the Creative Marketing Lifecycle, including work-in-progress creative production systems, digital asset management infrastructure and comprehensive marketing and brand asset management solutions. In addition to providing a complete portfolio of software products, North Plains is uniquely positioned when it comes to the integration and implementation of product and software solutions with its professional services team and a rich network of resellers and global technology partners. Since 1994, North Plains has helped its customers stay ahead of their rapidly changing marketing needs. With offices in Canada, the United States, Europe and Japan, North Plains counts many of the world’s leading companies and brands among its satisfied clients. For more information, please visit http://www.northplains.com.