|By Business Wire||
|October 2, 2013 10:12 AM EDT||
Ifbyphone, the leader in voice-based marketing automation, today released its new cloud-based IVR (interactive voice response) solution, the first and only IVR application built from the ground up specifically for self-service configuration by marketing, sales and support professionals. Ifbyphone’s IVR solution empowers these individuals to build, launch, and update their own inbound and outbound automated voice dialogs in minutes without any assistance from IT programmers.
IVR is a popular telephone technology that supports interaction via voice or phone keypad to answer questions or acquire data. Anyone who has called a bank for his or her balance or an airline to check his or her flight status has almost certainly interacted with an IVR. IVR technologies are used by marketing, sales and support teams to automate and expedite a wide range of functions, including conducting customer satisfaction and market research surveys, qualifying and routing of inbound sales calls, delivering of appointment and delivery confirmations, soliciting and processing of product orders and more. These solutions enable businesses to cut operating costs and improve efficiency by automating otherwise manual processes.
But while marketing, sales and support teams have been the business drivers of most IVR implementations, they have had to rely on IT programmers to build, launch and update the IVR programs for them. That’s because IVR software has historically been built for developers to use, requiring coding expertise and technical knowledge beyond that of most marketing, sales and support professionals.
“Traditionally there has been a disconnect between the people within an organization needing IVR voice dialogs and phone surveys and the people building them,” said Irv Shapiro, CEO of Ifbyphone. “This gap introduces the possibility of lengthy campaign delays as IT takes days, even weeks, to launch or update the IVR system. If an organization is lucky, these delays are merely a source of frustration to marketing, sales and support, but unfortunately they have all too often meant the missing of key deadlines and the loss of revenue and customer loyalty. Ifbyphone’s first-of-its-kind IVR solution has changed all that by making it easy for the people needing an IVR to build it themselves in minutes. If you can send an email using Gmail, you can build and launch an IVR using Ifbyphone.”
Ifbyphone’s cloud-based IVR solution has a simple, intuitive web-form interface that guides users through the IVR configuration process. All necessary IVR elements to configure are presented in logical order with clear directions on a single web page that responds instantly to IVR script the user types in the text fields or the question options they select via the drop-down boxes and radio buttons. Any first-time Ifbyphone user can build a professional phone survey or other IVR program in minutes without any outside assistance.
“The Ifbyphone IVR is so simple to use,” said Nancy Munro, founder and CEO of KnowledgeShift, “anyone that knows how to use PowerPoint can create an interactive voice experience that can be used to easily engage and capture customer experiences.”
“As an Ifbyphone reseller and technology company CEO, I value the attention to detail that Ifbyphone has used to develop their IVR product,” said D. Randy Spivey, CEO of CrewTracker Software LLC. “The newest release not only shows they are constantly improving the product, but also making it even easier to use; a huge bonus is that they have also paid attention to improving the efficiency by which each part of the IVR conversation is built.”
Ifbyphone’s IVR solution includes many time-saving tools and functionality to expedite the configuration process, including:
- Best Practice IVR Templates: Ifbyphone includes a library of pre-built IVR templates for a wide variety of use cases to jumpstart any IVR project.
- Drag-and-Drop Question Reordering: Change the order of IVR questions by simply selecting the question and moving it to the correct spot.
- Expandable and Collapsible Sections: Expand and collapse IVR sections while working through the setup process.
- IVR Testing: Test your IVR at any time by having Ifbyphone call you and play your most recent draft.
- Move IVRs from One Account to Another: For marketing agencies or other businesses that manage multiple IVR accounts, you can import IVRs from one account into another for easy repurposing.
- Export IVR Results to Email: IVR data can be viewed online in real time or exported to email for easy sharing of results with executives, clients, or coworkers.
- Integrate IVRs with Other Systems: Ifbyphone IVR solution comes with an open API that enables IVR data to be integrated with a company’s other business applications.
“With a new import/export feature, we now save on average 6-8 hours with each new customer, plus we save countless hours when we issue updates to our IVR implantations,” Spivey continued. “This allows us to be even more responsive to our customers, something we highly value.”
Ifbyphone’s IVR solution also comes bundled with unlimited live telephone support. If users have questions or get stuck at any point while building an IVR, they can simply call the Ifbyphone success team who will walk them step by step through the configuration process.
To view Ifbyphone’s new IVR solution, request a demo at the Ifbyphone web site.
Ifbyphone, the leader in voice-based marketing automation (VBMA), connects, measures, and optimizes sales and service calls for businesses and organizations. Ifbyphone’s VBMA solutions capture and manage phone leads and information that often slip through the cracks of traditional marketing automation and CRM software solutions.
The Ifbyphone product suite is a set of software-as-a-service applications including call tracking, hosted IVR (interactive voice response), call routing, virtual call center and voice broadcasting. Organizations of all sizes in all industries use Ifbyphone, including marketing agencies, lead generation, e-commerce, direct response, financial services and insurance, health care, retail and logistics, and SaaS and technology. For more information, visit www.ifbyphone.com.
Ifbyphone and the Ifbyphone logo are trademarks of Ifbyphone, Inc. All other trademarks are the property of their respective owners.