SYS-CON MEDIA Authors: Liz McMillan, Yeshim Deniz, Elizabeth White, William Schmarzo, Dana Gardner

Article

Attract Fund Investments with a Marketing Professional

Knowing When to Get Help from the Experts

Hiring a hedge fund consulting firm is a way for hedge fund managers to acquire talents that they lack; fund managers are great at managing portfolios, but they often lack the necessary marketing skills to get their funds noticed. Hiring a third-party consultant gives them access to highly trained sales and marketing professionals.

Why hire a consultant?

Marketing

A third-party marketing consultant can help a hedge fund market itself successfully. They know how to develop marketing materials that engage your target audience. If you can engage your audience, then it is likely that they will invest with you. A marketing consultant can break down your demographic information and pinpoint a message that resonates with your target market.

Media Relations

It is important to have good publicity for your hedge fund; working with a hedge fund consulting group ensures that you are always on top of what publicity is released. They have the ability to release stories and press releases about your fund to the media; if you start getting noticed in the media, then people will be more likely to invest their money with your hedge fund.


Customer Sales

A marketing consultant can help you sell your fund; they are experts at cold calling, networking and choreographing sales calls. It is nice to have a team of dedicated sales professionals on your side; they can really increase the assets that are being invested in your hedge fund.

Hedge fund marketing consulting firms can manage the sales cycle for your clients; they educate them about your fund and they convince them that investing in it is a good idea. These contracts can last anywhere from six weeks to 24 months; you have the ability to hire them as needed.

Sales Strategy Development

Every great hedge fund has a high-performing sales strategy. To ensure maximum sales, a consultant can address a series of factors that are reducing your sales numbers. They can help you improve your sales by clarifying and tweaking the strategies that you already use.

Marketing consultants address the fundamental requirements of your fund; they use these requirements to sculpt a broad sales strategy that aligns with your organization. They are experts at taking value propositions and having them play a major role in your sales funnel. This strategy makes your company more personable; when you are personable, you are more likely to get investors to invest in your hedge fund.

More Stories By Louie Drake

Louie Drake is an online writer currently dabbling in marketing and business solutions.

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