|By Business Wire||
|October 8, 2013 09:11 AM EDT||
Retailigence (www.retailigence.com), the leading Online-to-Offline (O2O) local marketing and commerce platform, announced today the immediate availability of a new reserve online for in-store pick-up solution, pre-connected to tens of millions of shoppers using various third party mobile shopping applications integrated with Retailigence. The new feature allows these shoppers to search for, find and reserve products for purchase at local retailers. Retailers implementing this new omni-channel solution from Retailigence gain incremental sales revenue while offering their customers the convenience of online shopping with immediate in-store pickup.
Much like online reservation systems for the restaurant industry, the Retailigence platform allows consumers to make reservations for retail products via the Retailigence in-app interface, retailer shopping apps or the retailer’s own site. However, unlike other solutions, the Retailigence solution is pre-connected to billions of dollars of demand through the entire Retailigence appNET ecosystem of third party mobile shopping apps.
“Retailers and brands need to take advantage of every opportunity to engage shoppers and move them along the path to purchase as they search and browse online, from their mobile devices, and even in-store as they walk the aisles,” said Jeremy Geiger, CEO of Retailigence. “Retailigence’s new reserve online for in-store pick-up feature provides retailers with the flexibility to offer this highly engaging omni-channel shopping experience to their customers and provides shoppers with the convenience of buying online plus the instant gratification of local pickup.”
Furthermore, compared to traditional eCommerce, this option eliminates delivery wait times and shipping fees, saving shoppers time and money.
“Roughly 95 percent of consumer buying happens offline, but the internet now influences nearly $2 trillion in offline spending," said Greg Sterling, senior analyst at Opus Research. “The future of digital marketing is bridging the digital and real worlds; reserve or buy online with in-store pickup helps close that attribution loop.”
Retailigence matches in-store products with shoppers who are looking to buy products locally through its appNET community – a rapidly expanding network of more than a thousand independent mobile app publisher partners offering engaging apps for social shopping, product discovery, digital catalogs, local maps and navigation, virtual reality and more.
More information about appNET and Retailigence’s new reserve online for in-store pick up capability can be found by visiting retailigence.com/retailers. Developers can learn more and request a free API test key at developer.retailigence.com.
Retailigence drives Online-to-Offline (020) shopping behavior by leveraging unique access to location-based product and brand data as well as mobile shopper insights. The company’s search and mobile display platforms empower brands and retailers to increase local advertising metrics and in-store product sales. Retailigence is a privately held company based in Silicon Valley backed by Draper Fisher Jurvetson, Motorola Solutions, Quest Venture Partners, Telenav, OPT and other leading investors. For more information, visit http://www.retailigence.com and follow us on Twitter at @retailigence.