|By PR Newswire||
|October 9, 2013 02:01 AM EDT||
LONDON, October 9, 2013 /PRNewswire/ --
PA Group, the parent company of the Press Association (PA), has acquired an 80 per cent stake in Sticky Content, the UK's leading digital copywriting and content strategy agency, significantly increasing PA's presence in the content marketing sector.
The acquisition is part of PA Group's strategy to diversify its business and build on its position as the pre-eminent provider of multi-platform content solutions across a range of sectors.
PA's Content For Marketing businesses will operate under the Sticky Content name and will provide clients with a complete end-to-end content marketing solution, grow in-house capabilities and take on new and bigger client projects.
Catherine Toole, Sticky Content's former Chief Executive and new Chairman, said: "The Press Association is the perfect partner for Sticky Content, as the demand for effective, high-quality content soars. Now we can deliver pretty much any kind of content there is.
"We have in common editorial rigour; a shared passion for what digital content can achieve; and a reputation for delivering targeted, intelligent content services. Together we will focus on supporting our clients' content strategies and demonstrating the measurable return on investment of their content spend."
Emily Shelley, PA's former Head of Content For Marketing and new Managing Director of Sticky Content, said: ""Sticky Content sets the standard for best practice in digital copywriting - across usability, optimisation and conversion. They also lead the field in the execution of content strategy; a discipline which is becoming essential for all companies with a digital presence.
"By combining this digital expertise with PA's live delivery of topical, engaging multi-platform content, we can capitalise on the demand for effective content marketing services. I'm excited about what we can achieve together for our clients and our business."
Clive Marshall, PA Group's Chief Executive, said: "This is the second significant investment we have made since we sold our stake in Canada Newswire at the end of 2012.
"Last month we acquired mminternational (Europe) - a leading European weather company - to exploit the significant opportunities for growth in our MeteoGroup weather business and further strengthen its position as one of the world's leading commercial weather organisations.
"The acquisition of Sticky Content is part of our drive to broaden the market for the Press Association's news and information services and expand the range of products and services that complement our traditional news feed business."