|By PR Newswire||
|October 9, 2013 11:01 AM EDT||
-- Acquisition Creates Global Data, Email and Digital Marketing Powerhouse.
NEW YORK, Oct. 9, 2013 /PRNewswire/ -- XL Marketing Corp., a leader in the fast growing Big Data-Driven Marketing and CRM space, announced today that it has acquired the assets of Intela LLC., a leading international data and email services company.
XL Marketing will merge Intela's data and customer acquisition businesses with Virtuoso Advertising, XL Marketing's UK subsidiary, one of the premier digital agencies operating in the UK market.
The combined entity, to be called XL Marketing Europe (XLME), will be based in London and immediately becomes one of the largest data and email services companies in the UK and Continental Europe.
In addition, Intela's email business, based in Colorado, United States will merge into XLM Corp.'s Email Services division, anchored by ZetaMail, to create one of the 10 largest email businesses in the world, encompassing customer acquisition, engagement and CRM.
"We are thrilled about this transaction and the value that it delivers to our clients and partners," said David A. Steinberg, Chairman and Chief Executive Officer of XL Marketing. "Acquiring Intela's assets enhances our portfolio of services, strengthens our Analytics capabilities, expands our geographic footprint and accelerates our evolution into a world-class Big Data company."
Expanding on the benefits of the acquisition for Intela's commercial partners, Jim Mansfield, founder and CEO of Intela, said, "This tie up gives Intela's advertisers access to new distribution channels, higher quality data and additional email services. The combined company will have an unparalleled set of assets and capabilities to help brands acquire, engage and retain customers."
Mansfield will become Chief Strategy Officer for XL Marketing Corp. and will also manage the data and email operations in Boulder. Ben Harvey, founder and CEO of Virtuoso Advertising, will become President of XLME and Toby Harris, previously COO of Intela, will become COO of XLME. Both will report to Steven Gerber, COO of XL Marketing Corp. David A. Steinberg will continue to serve as CEO of the combined company.
About XL Marketing Corporation
XL Marketing is a Big Data-Driven Marketing and CRM company that integrates data, technology and marketing services to help leading brands acquire, grow and retain customers.Founded by David A. Steinberg and John Sculley, former CEO of Apple Computer and Pepsi-Cola,in 2007, XL Marketing has rapidly grown into a recognized leader in the emerging Big Data space. The Company's set of Data, Email, Social, Search and Mobile solutions are used by blue-chip clients such as American Express, Travelers Corp., US Airways and Barclay's in the US and UK markets. With over 500 employees worldwide, the Company is headquartered in New York City, with offices in Tampa, FL, London, Bristol, UK and Hyderabad, India.
Intela is a global data and email services business offering proprietary web and mobile marketing platforms for brands, agencies, direct marketers and publishing partners. It delivers qualified leads through a suite of marketing services spanning 24 countries worldwide.
With the knowledge and experience that comes from having amassed a unique database of more than 110 million consumer profiles and a trusted network of more than 10,000 publishers, Intela offers an unparalleled ability to help its clients plan effective media campaigns across mobile and web based applications, globally.
Further information: www.intela.com
About Virtuoso Advertising
Founded in 2010, Virtuoso Advertising quickly grew to become a leading data and email agency in the UK. The company prides itself on the depth and quality of its data, which it generates through bespoke and efficient mailing operations. Constant optimization of its clients' campaigns is the core proposition.Due to its to rapid growth, strong profitability and a unique value proposition, Virtuoso Advertising was acquired by XL Marketing Corporation in March 2012.
Further information: www.virtuosoadvertising.co.uk