EDISON, N.J., Oct. 10 /PRNewswire/ -- Builder's Square(R), Inc. today announced the launch of comparative shopping network BuildersSquare.com(R). Builder's Square(R) is the first, and only, Comparison Shopping Engine (CSE) exclusively focused on the home and garden market.

"The overall value of the home and garden market is approximately $700 billion; the aim of Builder's Square(R) is to bring more of those dollars to the online space," said Chris Piazza, co-founder of Builder's Square(R). "We have built this business with a holistic approach that integrates both the popularity and value of comparison shopping engines with the continued shift towards consumer and community generated content. Builder's Square(R) is the first of its kind in two ways: it fills a large gap in the market for a CSE that exclusively services the home improvement space and it is on the cutting edge of technology integration."

Builder's Square(R) will help consumers determine the appropriate home improvement product, and the best place for them to buy it. The site will help users narrow their home and garden product search, providing solutions to customers who do not have a final end product clearly in mind. It will then offer the convenience of searching for products across a multitude of best of breed online retailers- complete with item and company descriptions and pricing comparisons.

Builder's Square(R) has integrated complementary technology features that expand beyond the site's search function. These features include content delivery, contractor search and rating, blogs and online coupon postings. Through content delivery users can access how-to guides, buying guides, product demonstrations, product manuals and more. The contractor database is powered by Service Magic(R), and offers ratings of local regional service providers. The blog section, entitled the Square Deal(R) (http://www.thesquaredeal.com/), is aimed at keeping users up to date on breaking news and trends in the home improvement industry. The online coupon program from participating merchants will be automatically integrated into the shop-and-compare function.

"This site meets the needs of all do-it-yourselfers, consumers in the 'do it for me' market and professional contractors alike," added Piazza. "We are confident that BuildersSquare.com(R) will soon establish itself as the top resource for any home project."

About Builder's Square(R)

Builder's Square(R) is the first, and only, Comparison Shopping site exclusively focused on the Home & Garden market. We have combined depth of product data, detailed industry expertise, and an advanced user experience to become the single most valuable tool for product and related services research in the Home & Garden / Home Improvement market. We have a community of consumers and service professionals with highly identifiable target interests, which continually increases the value of our service to users, merchants, and advertisers. Builder's Square(R) is a registered trademark of Builder's Square, Inc.

MEDIA CONTACTS Christal Condon, V.P. Marketing ccondon@builderssquare.com (732)593-1239

CONTACT: Christal Condon, V.P. Marketing of Builder's Square, Inc.,
+1-732-593-1239, or ccondon@builderssquare.com

Web site: http://www.builderssquare.com/
http://www.thesquaredeal.com/