|By ACN Newswire||
|October 10, 2013 01:35 AM EDT||
The Effie Awards is recognised throughout the industry as the global standard of marketing effectiveness excellence. Organised by the Confederation of Asian Advertising Agency Associations (CAAAA) and Tenasia Group, the APAC Effie Awards honours the region's most outstanding campaigns which have been brilliantly executed and proven results in meeting challenging strategic objectives.
Along with its Call for Entry, APAC Effie also introduces the awards theme - "There is an Art & Science to winning" - the coming together of art & science to create desired results for the brand. A truism that describes perfectly what the awards is all about.
"Advertisers value ideas that truly deliver results. The Effie awards are about marketing effectiveness and the APAC Effie offers the region's most outstanding marketing campaigns the opportunity to have their success recognised at the regional level," said Connie Chan, Chairman for the 2014 Awards. "This is where the relentless industry is challenged, and the best in Asia Pacific is celebrated."
Agencies and clients may now submit entries across 33 categories. On top of the Single Market Categories which are open to all cases that have run in Asia Pacific, APAC Effie also offers an additional level to the competition with the Multi-market Categories. Multi-market Categories only accept entries for cases that have run in two or more markets. It allows campaigns which have run successfully across the region to be awarded.
Entry Submission will be open till December 20, 2013. Finalists will be announced in February 2014. For more information about the competition, visit www.apaceffie.com.
About APAC Effie Awards
Organised by the Confederation of Asian Advertising Agency Associations (CAAAA) and Tenasia Group, APAC Effie Awards honours the region's most outstanding marketing communication works that have proven results in meeting strategic objectives. APAC Effie aims to champion practices of marketing effectiveness excellence in the Asia Pacific region, and provides the growing industry with a regional platform where the best campaigns are celebrated.
Introduced by the New York American Marketing Association in 1968, the Effie Awards have since been recognised by advertisers and agencies as the pre-eminent award in the advertising industry and global standard of marketing effectiveness excellence. Today, Effie celebrates effectiveness worldwide with the Global Effie, the APAC Effie, the Euro Effie, the Middle East / North Africa Effie and more than 40 national Effie programmes.
About The Confederation of Asian Advertising Agency Associations (C4AAAA)
CAAAA is a non-profit organisation established by advertising agency associations in Asia whose key mission is to further the business interest of advertising companies/agencies in the region. CAAAA works in close collaboration with stakeholders in the marketing communications industry across the region, including North, South and Southeast Asia, to support uniform professional standards and norms, and to enhance the profile and stature of the industry.
About Tenasia Group
Tenasia Group specialises in staging professional and influential industry events that inspire. Building on their expertise in delivering high-quality industry events, award shows and conferences, Tenasia's portfolio of businesses aims to provide a platform for the exchange of ideas and knowledge, shaping business opportunities in the region and celebrating achievements in specific fields.
About Effie Worldwide
Effie Worldwide stands for effectiveness in marketing communications, spotlighting marketing ideas that work and encouraging thoughtful dialogue about the drivers of marketing effectiveness. The Effie network works with some of the top research and media organizations worldwide to bring its audience relevant and first-class insights into effective marketing strategy. The Effie Awards are known by advertisers and agencies globally as the pre-eminent award in the industry, and recognize any and all forms of marketing communication that contribute to a brand's success. Since 1968, winning an Effie has become a global symbol of achievement. Today, Effie celebrates effectiveness worldwide with the Global Effie, the Euro Effie, the Middle East / North Africa Effie and more than 40 national Effie programs. For more details, visit www.effie.org. Follow @effieawards on Twitter for updates on Effie information, programs and news.
The Effie Effectiveness Index identifies and ranks the marketing communications industry's most effective agencies, advertisers, and brands by analyzing finalist and winner data from Effie Worldwide competitions.
Source: Effie Worldwide
Tenasia Group Pte Ltd Shanice Soh, Marcom Manager T: +65-6338-7739 / M: +65 9431 3487 E: email@example.com Chua Bee Hong, Executive Director T: +65 6338 7739 / M: +65 9271 0900 E: firstname.lastname@example.org Follow us on Twitter @APACEffieAwards
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