|By Business Wire||
|October 10, 2013 08:47 AM EDT||
Playrific, a leading publisher of apps kids love, announced today that its Play & Learn app will be available on the recently announced tabeo™ e2 kids tablet from Toys“R”Us®. The device, which will be available exclusively at the company’s stores nationwide later this month and is available now for pre-order online at tabeo.com, will come pre-loaded with the app, providing kids and parents with premium content right out of the box. Designed to allow children ages 2 to 12 years to safely explore a broad range of parent and educator-approved digital content, the Playrific app is packed with videos, games, interactive books, songs, drawing, coloring apps and more.
Playrific offers a new approach to Internet safety by presenting kids with a wide range of pre-screened, engaging content that is designed to encourage exploration. Content is refreshed dynamically by algorithmically comparing each child’s usage to those with similar profiles.
“We are excited about partnering with Toys“R”Us because of our mutual understanding of, and focus on, providing kids with what they want in a safe digital environment,” said Beth Marcus, Playrific CEO. “tabeo e2 provides users with a high-quality out-of-box experience and we are thrilled to be included amongst a handful of great apps selected to be pre-loaded on the device.”
Designed to provide users with an even more compelling tablet experience, tabeo e2 has been engineered specifically for kids of the digital generation. The 8-inch, multi-touch screen tablet comes with dozens of pre-loaded apps, including Playrific, Temple Run 2, Bejeweled® 2, Fruit Ninja, Where’s My Water, My Little Pony®, Cartoon Network™ and more.
“Toys“R”Us struck an ideal balance between price and performance for the kids’ market with this tablet,” added Marcus.
Playrific makes apps kids love. The Playrific house brand of direct-to-consumer Play & Learn iOS and Android apps have been downloaded over 250,000 times this year.
The company’s patent-pending Mobilize Your Content™ publishing platform was developed through three years of extensive user-testing and data-collection. COPPA Compliant by design, it provides content owners & brands with a quick and economical way to launch special-purpose mobile apps designed to engage – and draw insights from – young consumers.