SYS-CON MEDIA Authors: Yeshim Deniz, Peter Silva, Glenn Rossman, Ava Smith, Elizabeth White

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Data Privacy Leader TRUSTe Appoints Ken Parnham as Managing Director EMEA

LONDON, October 14, 2013 /PRNewswire/ --

TRUSTe, the leading global data privacy management (DPM) company, today announced the appointment of Ken Parnham as Managing Director EMEA as the company prepares for the arrival of its 'Powering Trust' Roadshow in Europe.

Ken, an internationally-recognised senior ad-tech expert, will join over twenty speakers from across the privacy tech ecosystem at the high-profile event at London's Haymarket Hotel on 16th October. The Roadshow is one of a global series of events where technology solutions, research, and best practices for managing data privacy across web, mobile, and ads channels will be showcased.

He joins TRUSTe from OpenX where, as Managing Director, he successfully launched the company's real-time bidding (RTB) market place in the EMEA region.

Previously, Ken was UK and Ireland Managing Director for ADTECH/AOL with full responsibility for all UK and Ireland business, and before that he served as Director of European Ad-Operations and Product Development for Hi-media (AdLINK Internet Media), where he led the in-house ad exchange service and oversaw ad operations teams across Europe.

With over 15 years' experience in the digital environment, including senior roles at Wanadoo (Orange-France Telecom) and 24/7 Media (UK), Ken will lead TRUSTe's continued expansion into the European market in response to the increased demand for data privacy management solutions.

Commenting on Ken's appointment Chris Babel, CEO TRUSTe, said: "We are delighted to welcome Ken in his new role with TRUSTe.

"He brings broad and proven experience managing high growth businesses, alongside a solid understanding of internet advertising and media within the European landscape, and a background in developing and maintaining strong client relationships."

Ken added: "This is a very exciting time to be joining TRUSTe as the pace of innovation and technological change and growing consumer privacy concerns create new challenges for businesses.

"TRUSTe is at the forefront of the emerging privacy-tech ecosystem that is helping businesses continue to innovate with new marketing and advertising technologies while ensuring they can build consumer trust and comply with evolving regulatory requirements."

Notes to Editors

  1. TRUSTe is the leading global Data Privacy Management (DPM) company and powers trust in the data economy by enabling businesses to safely collect and use customer data across web, mobile, cloud and advertising channels. Our cloud-based Data Privacy Management Platform delivers innovative technology products, including website monitoring and advertising compliance controls - along with privacy assessments and certifications. More than 5,000 companies worldwide, including Apple, Disney, eBay, Forbes, LinkedIn and Oracle rely on our DPM platform and globally recognised Certified Privacy Seal to protect/enhance their brand, drive user engagement and minimise compliance risk. For more information, please http://www.truste.co.uk.
  2. The Powering Trust Roadshow is taking place in The Shooting Gallery at The Haymarket Hotel, London from 12pm - 6pm on Wednesday 16th October. Further details on speakers are available at http://www.truste.co.uk/events/roadshow/london For media tickets contact [email protected]
  3. For TRUSTe UK media enquiries please contact Eleanor Treharne-Jones on +44(0)20-7812-0664 or [email protected]

SOURCE TRUSTe

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