LONDON, October 11 /PRNewswire/ -- The non-profit online gambling standards and player protection body eCOGRA (eCommerce and Online Gambling Regulation and Assurance) http://www.ecogra.org/ has reiterated the critical importance of consistent and monitored standards for professional online casino and poker room operations to ensure players receive a fair gaming experience and good customer service all backed up by a strong dispute mediation service.

Andrew Beveridge, the Chief executive of eCOGRA, said that recent legislative developments had the potential to create a situation where players could be vulnerable to under-funded, unregulated and unprincipled gambling sites filling the space left by companies that had felt the need to exclude gamblers from certain territories.

"Professional and integrity-driven conduct to best practice standards by properly monitored online gambling establishments is critical to the future success of the industry," Beveridge said, urging software providers and operators alike to consider joining standards and player assurance programs such as eCOGRA, where 112 online gaming sites have already committed themselves to responsible codes of conduct.

"We have always expected our seal holders to act responsibly and urge them to continue do so in the current circumstances. The need for safe, fair online gambling venues working to consistent and practical operational standards capable of crossing international borders cannot be overstressed," Beveridge said. "Our Members and sealholders will continue to offer efficient and respectful service to all players permitted by the laws where they reside to gamble online."

"eCOGRA believes that the regulation of online gambling operators is far more effective and safer for the players than attempts to prohibit a form of Internet entertainment that is popular with literally tens of millions of responsible gamblers around the globe. Our concern is that prohibition rarely works and could allow unregulated operators to take advantage of decent people who have no recourse to a controlling authority," he said.

About eCOGRA

21 well established and quality online poker rooms and 91 online casino sites operated by some of the largest and most successful business groups in the industry bear the eCOGRA "Play It Safe" seal, which assures players of fair games and efficient and responsive treatment.

The initiative remains open to all online gambling software providers and licensees prepared to commit to the eCOGRA principals and requirements for better service and player protection.

eCOGRA is an independent standards authority operating within the online gambling industry and is committed to assuring fair play to online casino and poker players around the world. The non-profit organisation addresses the most important issues to players: fast payouts, fair gaming, responsive and efficient service and responsible operator conduct.

CONTACT: Stuart Hehir, Chameleon PR, +44-(0)20-7680-5500,
stuart@chameleonpr.com