|By Business Wire||
|October 17, 2013 12:35 AM EDT||
The Professional Pricing Society, supporting pricing education and training in 75 countries, today announces its 9th Annual European & Global Pricing Conference and Workshops at the Hotel Concorde Berlin, December 3-5, 2013.
Continuing to exceed expectations as Europe’s largest and most established pricing event, the 9th Annual 2013 Pricing Conference comprises five full-day workshops, one two-day workshop, four keynotes and 12 breakout sessions for business professionals as well as a strategic Global Pricing for Executives Summit.
At the Pricing for Executives Summit, attendees will learn applicable and effective tools to succeed in pricing, how to address pricing challenges and processes to gather information needed to accurately price products and services. The Summit includes presentations from five leading practitioners from global brands like DuPont and Pepsi, and interactions with the experts via a Presenters Panel, luncheon and reception.
Overall professionals will benefit from a comprehensive program featuring learning in key areas like big data, disruptive products and advanced analytics, in addition to core pricing skills sessions.
“Last year a record number of attendees came ready to learn from pricing industry authors, experts and academics,” said Kevin Mitchell, president of the Professional Pricing Society. “This year’s conference again caters to the increased demand for pricing knowledge and preparedness. Taught by pricing thought-leaders, the event is a must for ambitious professionals looking to increase their company’s bottom line performance.”
Four expert keynote speakers will discuss the latest advances in pricing strategy:
- “Behavioral Pricing – Practical Implication of Pricing 3.0” from Enrico Trevisan, Ph.D., Partner, SKP
- “The Journey to World Class Pricing” from Paul Hunt, President, Pricing Solutions, Ltd
- “Pricing: The Third Business Skill” from Ernst-Jan Bouter, CEO, FirstPrice
- “Pricing As a Key Tool in the Overall Marketing Mix: A CMO’s Perspective” from Aaron Davis, Chief Marketing Officer, Schneider Electric
For complete information on the 9th Annual European & Global Pricing Conference, or for research and resources related to the profession of pricing, visit the Professional Pricing Society at www.pricingsociety.com/berlin2013.
Those interested in pricing but unable to attend either upcoming events in Atlanta or Berlin can join the Pricing Society’s professional community on LinkedIn, and at the Conference broadcast #PPSBER via Twitter, or follow @PricingSociety to connect to leading pricing communicators.
About the Pricing Society
The Professional Pricing Society is the world's largest professional society dedicated solely to pricing training and education. The Pricing Society provides pricing professionals with current strategies, market trends, analysis, research and resources from today's leading pricing experts and technology. For more information on membership or events visit the organization’s website at www.pricingsociety.com