|By Business Wire||
|October 17, 2013 10:00 AM EDT||
Triton Digital, a leading technology provider for the audio industry, today announced that independent media trading desk Accordant Media will join the growing network of a2x partners. Accordant Media customers can now optimize their campaigns via real-time audience buying across Triton Digital’s global inventory.
As a programmatic media specialist company, Accordant Media integrates sophisticated real-time buying technologies, audience segmentation management and campaign optimization services to deliver successful marketing campaigns for leading brands and media agencies. Through the partnership with Triton, Accordant Media will now have access to digital audio inventory from leading publishers including Entercom, CBS, Univision and many more.
“Our customers recognize the growing value of advertising within streaming audio,” said James Rooney, SVP, Media Platforms at Accordant Media. “Enhancing our cross-channel targeting system, Triton Digital offers an exceptional inventory of publishers that will enable our customers to engage a vital new segment of the online advertising space.”
“Since a2x launched earlier this year we’ve seen tremendous interest from both the publisher and advertiser side,” said John Rosso, President of Market Development at Triton Digital. “Accordant Media’s customized and data-driven approach to audience buying, paired with our inventory, will deliver superior targeting for advertisers.”
a2x is the first audio advertising exchange that enables real-time bidding and programmatic buying of targeted online and mobile audio inventory for advertisers, enhancing the ability to manage, buy and sell third-party advertising campaigns. The platform’s automated, exchange-driven method of buying and selling ad impressions facilitates rapid and precise transactions, eliminating waste and resulting in the highest price for publishers and the greatest efficiency for advertisers.
About Accordant Media
Accordant Media is an independent, on-demand media-buying and optimization specialist that makes audience targeting and biddable display media simpler and more effective for leading agencies and brand marketers. Accordant’s one-stop, turnkey service, helps marketers achieve targeted, efficient advertising in a repeatable and scalable manner across paid display, video, mobile and search media. In a new complex era of cross-channel, exchange-traded media, Accordant employs both audience-based targeting as well as contextual targeting. Accordant’s innovative custom audience segmentation engine, Audience OpticsTM, exploits micro-segmentation, finely sculpted audience insights and dynamic inventory management to produce higher ROI and customer engagement/response rates. This is done with any data set, without restrictions, helping clients gain access to dynamic inventory sources and deliver more targeted, relevant messages with 100% transparency. Co-founded by digital agency execs Art Muldoon and Matt Greitzer, Accordant Media is based in New York City.
About Triton Digital
Triton Digital (http://www.tritondigital.com) is a mid-stage technology company focused on the digital audio industry. More leading publishers – including CBS, Pandora, Entercom, Microsoft and Slacker – use the Triton platform to enrich their content and deliver it to a global audience than that of any other company. Triton’s Webcast Metrics product is the MRC-accredited industry standard in digital audio measurement. Its Ad Injector technology delivers billions of impressions to millions of streams each month. Its ad exchange, a2x, is the only programmatic audience buying platform for audio and has broad adoption across both publishers and agencies. Triton Digital creates meaningful, amplified connections between audio, audience, and advertisers.