|By PR Newswire||
|October 17, 2013 10:10 AM EDT||
- Quarry awarded #B2B Luminary Agency (B2B Agency of the Year) at MarketingProfs B2B Marketing Forum
- @MarketingProfs Bright Bulb B2B Awards recognize brilliance, excellence, and innovation in B2B marketing: http://marketingprofs.uberflip.com/i/189309/3
TORONTO, Oct. 17, 2013 /PRNewswire/ - Quarry is pleased to announce that it has won the prestigious honour of B2B Agency of the Year in MarketingProfs' Bright Bulb B2B Awards. Bestowed at MarketingProfs B2B Marketing Forum in Boston Mass. on October 10, the prize was awarded to 'an innovative agency that spearheads effective campaigns or demonstrates a willingness to think differently about B2B marketing on behalf of one or more B2B clients.'
"We could not be more thrilled. Hundreds of thousands of modern marketers turn to MarketingProfs for in-the-trenches know-how as well as advice on future-ready marketing practices," said Glen Drummond, Chief Innovation Officer for Quarry who was on hand to accept the award. "To be honoured by such an esteemed organization is a resounding endorsement of our penchant for innovating to help B2B marketers achieve brand transformation."
Drummond was also part of the Forum's concurrent and interactive sessions, presenting in tandem with Michael Blonski, President of John Deere Canada, a session entitled, "Beyond Stereotypes: John Deere's Approach to Personifying Customer Insight." The session explored the relationship between segments and personas for marketers challenged with an experience-driven marketplace.
In selecting Quarry, MarketingProfs' in-house team and external judging committee of marketing practitioners cited the agency's 'trademarked and branded approach to marketing', and the fact that the Quarry 'entry and website clearly demonstrate how the agency helps clients deliver results and think in innovative ways.' Ann Handley, Chief Content Officer for MarketingProfs, noted, "Quarry, like all Bright Bulb winners, represents a new breed of B2B marketer; one who is part artist, part scientist, and all about driving results. Quarry's ability to help companies understand buyers deeply, then deliver meaningful brand experiences for those buyers, really stood out to the judges. It's a very human, relatable approach to B2B marketing."
"For Quarry, the MarketingProfs BrightBulb award win is a harbinger of the bright future ahead," concluded Drummond.
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Quarry is a buyer experience agency that transforms highly engineered brands. We enable modern marketers to take advantage of two key junctures of the business lifecycle - during industry disruption and during opportunities to seize growth.