SYS-CON MEDIA Authors: Jason Bloomberg, Elizabeth White, Zakia Bouachraoui, Andy Thurai, Liz McMillan

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Kitsy Lane Grows to 100,000 Boutique Owners in Just Over a Year

Innovative Social Commerce Platform Goes Viral With an Easy and Fun Way for Women to Start Their Own Online Businesses

BOSTON, MA -- (Marketwired) -- 10/21/13 -- Kitsy Lane (www.kitsylane.com) today announced that it has reached a milestone with 100,000 registered online jewelry boutique owners.

"We are thrilled to have reached the 100,000 Boutique Owner milestone so early in our company's history. It underscores the market's strong demand for a free and easy business opportunity leveraging the power of social selling. Our team is proud to uniquely meet this demand by partnering with such a vibrant community of sellers," said Kitsy Lane CEO and Founder, Andy Fox.

In just over a year of operation, Kitsy Lane has become the number one online destination for entrepreneurial women who want to start their own businesses. Its social commerce platform enables anyone to launch their own online jewelry and accessories boutique in minutes for free. The platform provides the Boutique Owner with everything they need, including a catalog of expertly curated merchandise, as well as a social customer acquisition and promotions engine to grow their business and earn commission.

Kitsy Lane's 100,000th Boutique Owner, Christie Rosario, 26, is a mother, Navy wife, and college student.

"I started my own Kitsy Lane Boutique because it is a fun, easy and stress-free way to earn extra income on a flexible schedule. I love the jewelry and the fact that I can be a Boutique Owner. I just opened and have already discovered how easy it is to get started and grow my network of customers. I am having fun and I look forward to making my boutique a big success," said Christie Rosario.

Key to Kitsy Lane's fast path to success has been its innovative use of online social marketing to integrate each Boutique Owner's social community. Kitsy Lane's platform includes self-service tools that allow Boutique Owners to easily and effectively communicate with customers across social networks and email. Examples include daily online promotions, a Facebook feed, and an online boutique invitation system.

About Kitsy Lane
Social commerce company Kitsy Lane launched in July 2012, offering the first of its kind platform for at-home entrepreneurs. The unique platform moves the concept of direct sales online, enabling anyone to launch an online boutique free of charge and drive sales via its social promotions engine. Kitsy Lane supports a growing community of over 100,000 Boutique Owners. For more information on Kitsy Lane, log on to www.kitsylane.com.

Kitsy Lane Media Contact:
Christy Kemp
303-898-3390
Email Contact

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