RANCHO DOMINGUEZ, CA -- (MARKET WIRE) -- 10/12/06 -- Helen Grace Chocolates will build upon its history of fundraising and commitment to communities by supporting the American Cancer Society during October -- Breast Cancer Awareness Month. From October 1-31, 2006, Helen Grace Chocolates invites the public to buy chocolates at any of their five retail stores to help find a cure for cancer.

"So many of us have, unfortunately, been touched by cancer," comments Mike Harrigian, Vice President of Helen Grace Chocolates. "We need to do our best to raise awareness about early detection and provide funds for American Cancer Society's most valuable programs. We're proud to offer a sweet way to support this cause and provide a place where women can find literature about breast cancer prevention during Breast Cancer Awareness Month," adds Harrigian.

A percentage of sales from all "pink-wrapped" Helen Grace Chocolates will be given to the American Cancer Society for critically needed funds for research, education, advocacy and free patient service programs. Priced under $10.00, these "pink" offerings for Breast Cancer Awareness month include Helen Grace's delicious pink Truffle Deluxe, pink-wrapped assorted chocolates, truffles and more.

More than 100,000 Californians will learn they have cancer in 2006 but through cancer research and increased awareness of cancer issues, incidence rates in the state declined by 12 percent during the last 20 years and mortality rates declined by 19 percent.

To locate a Helen Grace Chocolate store near you, visit www.helengrace.com or call 800-367-4240. For more information about the American Cancer Society's free cancer patient services, cancer research, cancer education and cancer advocacy efforts, please call 1-800-ACS-2345 or go online to www.cancer.org.

Contact:
Louis Nicolaides
Director of Marketing
Helen Grace Chocolates
(310) 638-8400 x210
e-mail: Email Contact