|By Business Wire||
|October 22, 2013 11:31 AM EDT||
One Source Specialties, LLC, (OSS), a division of One Source Industries, LLC (OSI), a leading provider of global supply chain managed solutions for point-of-purchase displays, product packaging and promotional programs, today announced the introduction of its Display Array™ technology. The nine-screen video array provides a visual mix of design elements, product images and information. The innovative, point-of-purchase technology was recently introduced at the VF Outlet flagship store in Reading, Penn.
“The Display Array technology is similar to video ribbons seen at many stadiums or arenas, but it has been miniaturized for the first time for use in the retail environment,” said Joe Baksha, President and CEO of OSI. “During the first few weeks of a three-month test period at the VF Outlet, shoppers and associates alike have been impressed by the cohesiveness of the attention-grabbing visuals and the high-end feel of the displays.”
In conjunction with the VF Outlet’s release of a new Lee Jeans line, OSS strategically placed its video strip Display Arrays atop the denim apparel fixtures. Throughout the test period, the company is surveying shoppers and documenting their interactions, feedback and the impact on sales.
“As soon as I walked past the Lee Jeans display, it caught my attention. It had the video with movements – it just got me right away,” observed one shopper.
“I’ve never seen anything like that before – a video that scrolls with the price and designs and styles. It’s very unique,” another shopper commented.
“While shopping, customers are enticed by the lights and visual elements of this first-in-the-market display, drawing them to certain products within the store,” added Baksha. “Studies have proven that electronic displays influence customer associations and intentions, resulting in a 64% increase in customers picking up a product for purchase.”
Unlike other monitor technologies that require a wired connection or manual downloading, the Display Arrays can be accessed remotely via the internet to update daily or as desired.
To view the Display Array in action and see shoppers’ reactions during testing at the VF Outlet, please see this video: http://www.youtube.com/watch?v=A0zaTwwidHU&feature=youtu.be
For photos of the Display Array technology, please visit the following
About One Source Specialties
One Source Specialties, LLC (OSS) is a division of One Source Industries (OSI), one of the nation’s premier producers of award-winning point-of-purchase displays, custom packaging solutions and promotional programs. OSI services include strategic input, planning, concept, design, sourcing, manufacturing, testing, assembly, packaging, installation, measurement, warehousing, fulfillment and logistics, as well as promotional products. In addition to its Irvine, California, headquarters, other OSI facilities are located in Bentonville, Arkansas; Chicago, Illinois; Memphis, Tennessee; New York, New York and Hong Kong. For more information, please visit: www.onesourceind.com or www.onesourcespecialties.com.