|By PR Newswire||
|October 28, 2013 06:59 PM EDT||
- New segment for Audi
- Exceptional levels of technology
- First entry in the A3 line up with additional models following
AJAX, ON, Oct. 28, 2013 /CNW/ - Audi today announced base pricing for its all-new 2015 A3 sedan. This latest addition to the portfolio represents the entry level to the Audi brand of luxury vehicles with no compromises - it will offer a combination of standard features including a panoramic glass sunroof, leather seating surfaces and AUDI MMI technology, all at a base MSRP starting at $31,100.
"The Audi A3 sedan represents a new opportunity for Audi Canada" said Wolfgang Hoffmann, President, Audi Canada. "It will allow us to expand our offerings to Canadians and showcase lightweight materials, technology and sporty characteristics to a whole new segment."
The A3 sedan is the first offering in the soon to be expanding Audi A3 family. It will be joined later in 2014 by the recently announced Audi A3 Cabriolet, A3 TDI clean diesel, the high-performance S3 sedan and in early 2015, the A3 Sportback e-tron® gasoline electric hybrid (PHEV). Even the base model of the all-new premium Audi A3 comes equipped with standard features that include Bluetooth® technology, Audi pre sense® basic and a panoramic glass sunroof.
The A3 also marks the first time that a vehicle in this segment will offer MMI® technology, Audi active lane assist, adaptive cruise control with stop and go and a Bang & Olufsen® audio system. Delivering the same prestige and high-quality materials found in the brand's flagship A8 model. The A3 will also feature standard leather seating surfaces and exceptional ergonomics.
The A3 sedan will offer versatile powertrains for a wide variety of entry-luxury customer tastes, including a 1.8 TFSI®, 2.0 TFSI®, 2.0 TDI® clean diesel, and a high-output 2.0 TFSI® offered in the S3. For superior traction and handling the A3 will also offer the legendary Audi quattro® all-wheel drive which distributes power to the wheels that need it most.
All engines are mated to the standard 6-speed S tronic® transmission, which provides the driver immense shifting flexibility and driving pleasure with smooth, dynamic acceleration and virtually no interruption to the power flow.
The A3 will be available in dealerships for sale in April, 2014.
In 2012, the Audi Group delivered 1,455,123 cars of the Audi brand to its customers, generated revenue of €48.8 billion and achieved an operating profit of €5.4 billion. The Audi Group is globally present in more than 100 markets and produces vehicles in Ingolstadt and Neckarsulm (Germany), Győr (Hungary), Brussels (Belgium), Bratislava (Slovakia), Martorell (Spain), Kaluga (Russia), Aurangabad (India), Changchun (China) and Jakarta (Indonesia). The brand with four rings will produce cars also in Foshan (China) as of late 2013, in 2015 in São José dos Pinhais (Brazil) and 2016 in San José Chiapa (Mexico). AUDI AG's wholly owned subsidiaries include quattro GmbH (Neckarsulm), Automobili Lamborghini S.p.A. (Sant'Agata Bolognese, Italy) and the sports motorcycle manufacturer Ducati Motor Holding S.p.A. (Bologna, Italy). The Group currently employs more than 70,000 people worldwide, including around 50,000 in Germany. Total investment of approximately €11 billion is planned by 2015 - mainly in new products and sustainable technologies. Audi lives up to its corporate responsibility and has strategically established the principle of sustainability for its products and processes. The long-term goal is CO2-neutral mobility.
SOURCE Audi Canada Inc.
Image with caption: "A3 Sedan (CNW Group/Audi Canada Inc.)". Image available at: http://photos.newswire.ca/images/download/20131028_C7893_PHOTO_EN_32659.jpg