SYS-CON MEDIA Authors: Ian Khan, Liz McMillan, AppDynamics Blog, Harry Trott, Blue Box Blog

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Win the Ultimate New Year's Day Experience With the DOLE Cheer in the New Year Facebook Sweepstakes

WESTLAKE VILLAGE, CA -- (Marketwired) -- 10/30/13 -- As a three-year Sweepstakes Award recipient and record holder in the Tournament of Roses Parade, Dole Packaged Foods, LLC, is kicking off the 2014 Rose Parade with a sweepstakes of its own. The DOLE Cheer in the New Year! sweepstakes will provide one lucky DOLE fan with a VIP experience for four people to journey to Los Angeles for the 2014 Rose Parade and the 2014 Rose Bowl.

The winner of the DOLE Cheer in the New Year sweepstakes plus three guests will receive a four day trip to sunny Los Angeles from Dec. 30, 2013 to Jan. 2, 2014. In addition to airfare and accommodations, the prize includes four tickets to the 2014 Rose Parade to see the boisterous marching bands and breathtaking floats travel down the parade route, as well as four tickets to watch two of the best college football teams fight to become the 2014 Rose Bowl Champion at the Rose Bowl Game in Pasadena. To enter the sweepstakes, simply visit DOLE on Facebook or visit dole.com/winseats and follow the instructions on the sweepstakes entry form between now and December 5, 2013.

To further spread the cheer, fans can also receive DOLE prizes with a daily trivia instant win promotion. A total of 800 DOLE Facebook fans will win a DOLE Rose Parade Limited Edition Commemorative Pin honoring this year's parade, with 25 fans receiving DOLE t-shirts, so they can cheer in the New Year in style. An additional 500 bonus entries into the grand prize sweepstakes will also be issued through these daily trivia promotions.

Dole's fourth-ever entry into the Rose Parade is titled "Sunrise at the Oasis" and will celebrate Dole Packaged Food's commitment environmental commitment with vibrant optimism. With a passion for being closer to nature, Dole Packaged Foods is proud be 100 percent GMO free and gluten free, and has set high standards for packaging to preserve the world's oasis' that can only exist with responsible, sustainable growing and operating practices.

The Dole float features life-like camels, bedecked in floral jewels and carrying elaborate Howdahs, amongst mist-draped gardens of cascading waterfalls with nesting peacocks, majestical tigers, monkeys and elephants as they awaken during sunrise at the oasis. Featured throughout this floral masterpiece are fresh and healthy fruits grown and provided by Dole for use on their float including apples from its Washington orchards as well as peaches and strawberries from California.

Visit www.Facebook.com/DOLE or dole.com/winseats to learn more and for a chance to win a celebratory trip to Los Angeles this New Year's!

About Dole Packaged Foods
Dole Packaged Foods LLC, a subsidiary of Dole International Holdings, is a leader in sourcing, processing, distributing and marketing fruit products and healthy snacks throughout the world.

Dole markets a full line of canned, jarred, cup, frozen and dried fruit products and is an innovator in new forms of packaging and processing fruit. For more information please visit www.dole.com.

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