SYS-CON MEDIA Authors: Mat Mathews, PR.com Newswire, David Smith, Tim Crawford, Kevin Benedict

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Research and Markets: Global Mobile Ad Spending Market Report 2012-2016: Apple, Facebook, Google & Pandora Media Dominate the Industry

Research and Markets (http://www.researchandmarkets.com/research/6hq9jj/global_mobile_ad) has announced the addition of the "Global Mobile Ad Spending Market 2012-2016" report to their offering.

One of the main trends witnessed in the Global Mobile Ad Spending market is Increasing In-app Advertising. The growing number of smartphone and feature phone users along with an increase in the average time spent in browsing the internet on mobile devices has currently led to the increase in in-app advertising. For instance, Angry Birds opted to use in-game advertising by showcasing floating advertisements by providing free download of its application. Further, there has been increasing in-app advertising for iPhone and Android users because of an overwhelming increase in the user base across these platforms. Advertisers have been increasingly using mobile applications for in-app advertising to generate additional revenue.

According to the report, one of the main factors driving the market is the growing number of smartphone users. The mobile ad network vendors have currently been experiencing a majority of ad impressions in smartphones, and an overwhelming amount of these ad impressions is from in-app advertising in smartphones. For instance, Android-based smartphone and iPhone users are spending more time browsing the internet, contributing major revenue to display and search-related advertising.

Further, the report states that one of the main challenges is growing privacy concerns. Since mobile advertising requires customization of advertising messages to reach out to the target audience, it involves gathering behavioral personal data, customer profiling, data mining, and other behavior targeting tools to gather insights about the consumer. Robust use of such data can cause privacy infringements.

The key vendors dominating this space include:

  • Apple Inc.
  • Facebook Inc.
  • Google Inc.
  • Pandora Media Inc.

The other vendors mentioned in the report are:

  • Millennial Media Inc.
  • Twitter Inc.

Key Topics Covered:

01. Executive Summary

02. List of Abbreviations

03. Introduction

04. Market Research Methodology

05. Scope of the Report

06. Market Landscape

07. Market Segmentation

08. Geographical Segmentation

09. Key Leading Countries

10. Vendor Landscape

11. Buying Criteria

12. Market Growth Drivers

13. Drivers and their Impact

14. Market Challenges

15. Impact of Drivers and Challenges

16. Market Trends

17. Key Vendor Analysis

For more information visit http://www.researchandmarkets.com/research/6hq9jj/global_mobile_ad.

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