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American Jewelry and Loan Adopts Thermo Scientific XRF Technology for Comprehensive Precious Metals Analysis

In the world of pawnbroking, the difference between real and fake gold—or plated versus solid—could mean a difference of hundreds of dollars per transaction and thousands per year.

Seth Gold, who manages the internationally-known store American Jewelry and Loan.  (Photo: Business  ...

Seth Gold, who manages the internationally-known store American Jewelry and Loan. (Photo: Business Wire)

As pawnbrokers look for highly-accurate, safe and fast methods to determine the value and authenticity of pawn items, Thermo Scientific portable precious metal analyzers have received the endorsement of prominent television personality Seth Gold, who, with his family, manages the internationally-known store American Jewelry and Loan. Seth was recently named the 2013 National Pawnbrokers Association’s “Pawnbroker of the Year.”

The relationship between Thermo Fisher Scientific and American Jewelry and Loan enables Seth to promote the Thermo Scientific Niton DXL precious metal analyzer and Thermo Scientific Niton XL2 series XRF analyzer for use in determining the elemental composition of metals with precision.

“Verifying the elemental composition of precious metals that come into my store is one of my greatest challenges – and I believe all pawnbrokers should consider XRF for metals identification,” said Seth, a fourth generation pawnbroker who has demonstrated a tireless commitment to supporting the pawn industry. “The Niton DXL and Niton XL2 enable our team to quickly and easily evaluate all silver, gold and platinum items.”

“We specifically designed the Niton DXL to meet the elemental analysis needs of the jewelry resale and pawn market,” said Jon Culbertson, director of business development, portable analytical instruments, Thermo Fisher Scientific. “We also believe that all pawnbrokers should consider XRF use for metals analysis, since it limits the chance of misidentification.”

The Thermo Scientific Niton DXL and Niton XL2 analyzers identify elements using X-ray fluorescence (XRF), an analytical technique that measures the emission of secondary X-rays from a material/sample that has been illuminated with X-rays. Thermo Fisher, a leader in handheld X-ray fluorescence technology, engineered these instruments to:

  • provide non-destructive, definitive and safe verification of the elemental composition of precious metals in seconds;
  • offer intuitive touch-screen operation making analysis easily accessible to non-technical users;

More information about Seth’s endorsement of Thermo Scientific Niton instruments can be found at

About Thermo Fisher Scientific

Thermo Fisher Scientific Inc. is the world leader in serving science. Our mission is to enable our customers to make the world healthier, cleaner and safer. With revenues of $13 billion, we have 39,000 employees and serve customers within pharmaceutical and biotech companies, hospitals and clinical diagnostic labs, universities, research institutions and government agencies, as well as in environmental and process control industries. We create value for our key stakeholders through three premier brands, Thermo Scientific, Fisher Scientific and Unity Lab Services, which offer a unique combination of innovative technologies, convenient purchasing options and a single solution for laboratory operations management. Our products and services help our customers solve complex analytical challenges, improve patient diagnostics and increase laboratory productivity. Visit

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