HOLLYWOOD, Calif., Oct. 17 /PRNewswire/ -- Aprimo, Incorporated, the global leader in Enterprise Marketing Management (EMM) software, today announced the winners of the Aprimo Excellence (APEX) Awards, annual awards that recognize outstanding achievement in the use of the Aprimo Marketing(TM) suite to improve the precision, discipline and performance of marketing. The winners were honored last night during the APEX Awards presentation at the Aprimo Marketing Summit 2006, the company's yearly customer conference currently underway at the world-famous Biltmore Hotel in Hollywood, California.

The APEX award recognizes outstanding customer deployments of Aprimo Marketing products that have earned a competitive edge by enhancing marketing planning, financial management, production management, fulfillment and delivery of marketing assets, campaign management, online marketing, and lead management.

In the category of outstanding achievement through the use of EMM, the winners are:

-- Alticor, the parent company of Amway Corp., Quixtar Inc., Access Business Group LLC, Amway Hotel Corp. and Gurwitch Products, uses Aprimo to coordinate, plan and streamline event, meeting and travel planning. One of the key successes of this implementation was the strong partnership forged between the business and IT groups involved. -- Limited Brands, Inc., parent company of Victoria's Secret, White Barn Candle Company, CO Bigelow, The Limited, Express, Bath & Body Works and Henri Bendel, is utilizing Aprimo to improve information architecture, business and technology systems and processes related to customer marketing. -- Ingenix, a leading health information company, is using Aprimo to track and measure marketing efforts, which has led to a 58 percent increase in active leads.

"We were tremendously impressed with this year's nominations," said Bill Godfrey, Chairman and CEO of Aprimo. "We are seeing a level of maturity in our customers' approach to managing marketing that is unparalleled in years' past. There is a significant increase in the accountability that marketers have taken on with open arms."

Aprimo's Marketing Summit showcases its best-in-class marketing technology programs, best practices and industry thought leaders from financial services, media and entertainment, retail and consumer goods, manufacturing, pharmaceutical and technology industries. Additional information about the 2006 Aprimo Marketing Summit is available at http://www.aprimo.com/summit/ .

For more information on Aprimo Marketing, contact Aprimo at 1-877-8APRIMO or via email at info@aprimo.com .

About Aprimo

Aprimo is the global leader in providing software that translates the value of the brand into market value for the enterprise. Aprimo Marketing(TM) is an integrated Enterprise Marketing Management (EMM) product to leading marketing organizations around the world. Aprimo's technology maximizes shareholder value and supports the strategic role of marketing in the boardroom.

Aprimo Marketing empowers the world's leading brands in financial services, telecommunications, life sciences, automotive, entertainment and media, retail, consumer goods and B2B, including Bank of America, Cingular, Home Depot, Pfizer, Toyota and Warner Bros. Aprimo is headquartered in Indianapolis with offices worldwide. For more information call +1.317.803.4300 or visit http://www.aprimo.com/ .

Aprimo Marketing is a registered trademark of Aprimo, Incorporated. All other trademarks and registered trademarks are the properties of their respective owners.

CONTACT: Adrienne McGarr for Aprimo, +1-312-329-3907, or
mcgarra@ruderfinn.com ; or Michael Emerson of Aprimo, +1-317-803-4300, or
michael.emerson@aprimo.com

Web site: http://www.aprimo.com/
http://www.aprimo.com/summit