SYS-CON MEDIA Authors: Pat Romanski, Nikita Ivanov, Yeshim Deniz, Elizabeth White, Sean Houghton

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FreedomPay Extends Mobility Past Phone Apps to Provide True Enterprise Value

FreedomPay®, creators of the world’s most innovative commerce platform, is teaming up with Microsoft Corp. (Nasdaq: MSFT) in an effort to extend mobility past the simplicity of a phone or tablet application and integrate mobility into the underlying business processes of enterprises through the use of their Payments Platform as a Service offering.

Customers can leverage the FreedomPay mobile app platform to create their own white labeled app or u ...

Customers can leverage the FreedomPay mobile app platform to create their own white labeled app or use APIs to pick and choose components to integrate into their existing mobile apps.

To harness the power of mobility, enterprises must unify consumer and inventory data across disparate back end systems – CRM, POS, etc, and link a consumer’s identity across multiple outlets – Facebook, Skype, Xbox, mobile, and credit cards that will result in a 360-degree view of the customer. Enterprises can then deliver targeted incentives to consumers based on their interests and buying habits to drive the desired behavior. A simple app can’t do that; you need a platform.

The joint Payments Platform as a Service offering combines the innovation of the FreedomPay Commerce Platform with Microsoft big data tools, such as Windows Azure, to deliver a complete end-to-end solution capable of supporting large and small businesses – regardless of where they are in terms of adoption.

“Many enterprises have invested in mobility solutions like mobile apps that offer coupons, mobile payments, loyalty programs and more. Most have found that having these individual systems disconnected from their back end, critical data systems leaves them needing more. That’s when they turn to FreedomPay and Microsoft to extend the value of their current investments and implement a platform solution that will deliver a solution more suitable for an enterprise class customer,” said Rodney Bowen-Wright, Chief Business Development Officer for FreedomPay.

The FreedomPay Commerce Platform includes mobile payments and incentive technologies that work with live POS systems, a state-of-the-art gateway that transmits exceedingly detailed transaction data, and rigorous security tools. Working with Microsoft on a strategic payments and commerce solution, FreedomPay enables real-time payment transactions combined with robust incorporation of data analytics, and a digital wallet solution to give retailers, financial institutions and consortiums a payments platform for the future.

“In the past, the payments business was purely transactional. To fend off competition and to unlock the inherent value in payments, banks and merchants must treat the payments business as an information business,” said Colin Kerr, Industry Solutions Director, Worldwide Financial Services at Microsoft. “The heart of this is the use of advanced payments data analytics, brought to life by a connected social and mobile device experience. The FreedomPay Commerce Platform delivers innovative payment and mobile wallet solutions on Windows Azure and Windows Phone.”

About FreedomPay

The FreedomPay Commerce Platform is a multi-patented solution portfolio designed to enable companies to embrace current trends and accelerate innovation. FreedomPay delivers a high-performance, secure user experience driven from the cloud to any device, anytime, anywhere. The platform seamlessly bridges the gap across in-store, web, and mobile by interconnecting POS systems, transaction hosts, incentive engines, and other disparate systems to a cutting edge transaction superhighway. For more information visit www.FreedomPay.com.

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