SYS-CON MEDIA Authors: Carmen Gonzalez, Sean Houghton, Glenn Rossman, Ignacio M. Llorente, Xenia von Wedel

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Denver-Based Arthouse Design Commissioned to Develop City Branding, Signage System & Lighted Kiosks for Iowa City, Iowa

Arthouse Design Team Hired to Provide City Branding & Wayfinding Design Services as Part of Overall Facelift for Downtown Iowa City, Iowa

DENVER, CO -- (Marketwired) -- 11/19/13 -- Arthouse Design (www.arthousedenver.com), a Denver-based graphic design studio offering city branding, company and product branding, print, and electronic design, and wayfinding signage and environmental graphic design services worldwide, has been commissioned to create designs & drawings for city branding strategies, a wayfinding and signage system, banners, and informational kiosks for the city of Iowa City, Iowa. Specifically, Arthouse Design will be developing banner poles, banner campaigns, kiosk bases, and entry gateways for downtown Iowa City, Iowa. Arthouse Design is participating on this project in conjunction with Genus Landscape Architects, of Des Moines, Iowa, and studio INSITE, of Denver, Colorado.

Multiple goals are in play, according to Arthouse Design Principal & Founder Marty Gregg. "Downtown Iowa City is loaded with charm but the current signage system, information kiosks, and hardscaping have been in place for decades and need a facelift, and also need to provide more information for visitors," he said. "This was a perfect time for Iowa City, Iowa to freshen up their navigation, signage, and wayfinding and make them more functional and helpful to visitors, as well as provide a stronger connection and 'bridge' to the adjacent University of Iowa campus," he explained.

Arthouse Design's "flagship" city branding work for Iowa City, Iowa will focus on designing new information kiosks that capture the charm of a Midwestern university town, while also providing the functional information needed by visitors. These new information kiosks will replace existing information kiosks, and will include maps, directions to downtown and university landmarks, lighting, and more.

"This design commission from Iowa City, Iowa is a perfect job for the Arthouse Design team," said Mr. Gregg. "For starters, we have extensive experience helping cities rebrand themselves, and make specific areas or districts more defined, informative, and easy to navigate. In addition, our design team is smart, down-to-earth, and unpretentious, which fits the personality of Iowa City, Iowa."

About Arthouse Design
Founded in 1996, Arthouse Design offers strategic consulting and graphic design services for print, digital, wayfinding, and other three-dimensional design applications worldwide. The firm's extensive body of work includes city branding, company and product branding, logos, corporate identity programs, brochures, advertising, direct mail, book design, and posters. Arthouse Design also specializes in strategic wayfinding and signage design and systems for everything from cities, university campuses, and massive hospital complexes to themed retail environments, and commercial and multi-family residential developments. Martin ("Marty") Gregg is a founding principal of Arthouse Design. He holds more than 25 years of experience as a graphic designer and creative director, and has been a member of the advisory board to Colorado State University's design department (his alma mater). In 2002, Mr. Gregg was named to the Mayor's Committee on Vital Signs for the City and County of Denver, on which he continues to serve. He also speaks nationwide on graphic, wayfinding, and signage design to a wide variety of audiences. Arthouse Design can be reached at: 303.892.9816, or www.arthousedenver.com.

Media Contact:
Courtney DeWinter
DeWinterComm Marketing & PR Agency
Denver, Colorado
303.572.8180
www.DeWinterComm.com

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