|By Marketwired .||
|November 19, 2013 05:33 PM EST||
STAMFORD, CT -- (Marketwired) -- 11/19/13 -- MediaCrossing, a global independent digital media trading firm that is reinventing media buying and selling, today announced participation in two key business forums this fall in Connecticut. Ted Yang, MediaCrossing's founder and chief technology officer, will be speaking at the WNPR forum, which will be broadcast live at The Big Connect, a business expo run by the Greater New Haven Chamber of Commerce (GNHCC), and at the MIT Enterprise Forum of Connecticut's monthly program.
Additionally, William A. ("Bill") Lederer, MediaCrossing's Chairman and CEO, will be speaking at OMMA RTB in Seattle, WA on November 20, 2013. He will be moderating panelists from Razorfish, Rubicon Project and Concur Technologies on the session, "Better Aim: Improved Targeting Through Better Data and Inputs." The session will explore how buyers are finding new and better sources of clean, reliable data to improve the targeting of their campaigns.
At both events in Connecticut, Yang will discuss how MediaCrossing is leveraging expertise in global digital media, Wall Street's financial markets and technology to reinvent, innovate and improve efficiencies in digital media trading. The MIT Enterprise Forum of Connecticut's monthly program will take place on November 20, 2013 at 5:00 p.m. ET and will be located at the New Haven Lawn Club.
Yang will also be speaking at WNPR's Small Business Project on Thursday, November 21, 2013 at 4:00 p.m. ET for The Big Connect at the Oakdale Theatre in Wallingford. He will be discussing the role of technological change in Connecticut small business, how technology is changing and how to adapt to new opportunities.
"IPG Mediabrands' Magna Global recently reported that the global programmatic ad market is predicted to reach $32.5 billion by 2017," said Yang. "We can also expect to see spending on U.S. real-time bidded advertising to grow from $3.9 billion to $10.5 billion in that same time frame. With the industry growing at such a fast pace, media buyers and sellers have a great opportunity to make programmatic work to their best advantage and I look forward to discussing how independent media traders provide a unique advantage for advertisers."
To arrange an on-site briefing with MediaCrossing around programmatic buying, or to learn more about MediaCrossing's upcoming speaking, please contact [email protected].
Powered by its proprietary MX Platform, MediaCrossing is the independent digital media trading firm reinventing media buying and selling. The company was founded to bridge buyers and sellers easily, effectively and efficiently. MediaCrossing delivers exceptional value, execution, transparency and liquidity in tradeable ad inventory for publishers, marketers and agencies. Unlike other marketplace players, MediaCrossing may take principal positions on behalf of publishers, marketers and their agencies, thus assuming the risk of unsold inventory for the benefit of its partners. A world-class team of hands-on employee-owners leads the company with proven, successful and relevant Madison Avenue and Wall Street business, technology and marketing experience in the U.S. and EMEA. Headquartered in Stamford, CT, MediaCrossing is funded and advised by some of the world's leading media, marketing and trading innovators, as well as Connecticut Innovations and Rialto Bridge Partners. Learn more at www.MediaCrossing.com. Follow MediaCrossing on LinkedIn and Twitter.
Blast PR on behalf of MediaCrossing