|By Marketwired .||
|November 21, 2013 11:06 AM EST||
SAN FRANCISCO, CA -- (Marketwired) -- 11/21/13 -- Golden Gate University's Direct & Database Marketing class recently captured two prestigious Gold MarCom Awards in the Association of Marketing & Communications Professionals' annual worldwide creative competition.
The class partnered with San Francisco's Asian & Pacific Islander Wellness Center (APIWC) to support the nonprofit's re-branding efforts with a Direct Marketing Plan and Direct Mail Flyer. Originally focusing only on Asians and Pacific Islanders living with or at risk for HIV, APIWC is re-branding to reflect its evolving mission to serve the broader health needs of people of all races and ethnicities.
The comprehensive marketing plan won Gold in the Pro Bono category; the direct mail flyer won gold in the Direct Mail/Flyer category. The latter used a facial image made by putting pieces of a puzzle together. Each puzzle piece consists of varied skin tones and facial features, signaling the "new face" and inclusive nature of the new A&PI Wellness Center.
Direct and Database Marketing, taught by Professor Marc Hsu, covers the planning, design and execution of direct marketing programs. Twenty-five students participated in the award-winning class.
"Our partnership with GGU and Professor Hsu has been invaluable as we expand our marketing efforts," said Stephanie Goss, APIWC communications manager. "We're able to find cost-effective, creative ways to communicate our brand story thanks to the creative capital of Hsu and his students. It's exciting to work with so many future marketing professionals."
About Golden Gate University
Golden Gate University, a private nonprofit, has been helping adults achieve their professional goals by providing undergraduate and graduate education in accounting, law, taxation, business and related areas for more than 110 years. GGU enrolls 5,000 students annually and represents 68,000 alumni. The school's main campus is located at 536 Mission St. in San Francisco, with additional teaching sites in the Silicon Valley, Los Angeles and Seattle. Most degree programs are also available entirely online. Founded in 1901, GGU is accredited by the American Bar Association (ABA) and the Western Association of Schools and Colleges (WASC).