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Facebook, Turner, Twitter and Univision Research Leaders to Keynote Media Insights & Engagement Conference

MIAMI, FL -- (Marketwired) -- 11/25/13 --


Produced by IIR USA; January 29-31, 2014; Miami, Florida; Visit http://www.iirusa.com/mediainsights/home.xml for information or to register.

Serendipitously riding off of the success of last month's The Market Research Event, hailed as the "World's Best Insights Event," the media industry is buzzing with the news of a meeting place for THEIR community once again. The producers of TMRE are excited to announce the complete roster of keynote speakers for the 1st Annual Media Insights & Engagement Conference (www.MediaInsightsConference.com), taking place January 29-31, 2014 in Miami, FL.

"We are applying the same rigorous standards for this event that we do for TMRE, FEI and our other flagship conference brands -- meaning no commercialism from the platform, no repurposed content and an experience grounded in meaningful connectivity," said Kim Rivielle, Managing Director of the Marketing and Business Strategy Division of IIR. "This is already resulting in a client-rich audience and will continue to draw the right folks for driving real change."

The Media Insights & Engagement Conference will unite senior industry executives from leading media networks and Fortune 500 brands to explore the latest tools, techniques and strategies for understanding and engaging the modern media consumer and how to translate these insights into new opportunities fueled by innovation. The conference will feature keynotes across the stakeholder ecosystem:

  • Jack Wakshlag, Chief Research Officer, Turner Broadcasting System, contrasts, through best in class data and expert views, what we think we know and what is actually true about today's media consumer.

  • Fred Leach, Head of Measurement Research, Development & Partnerships, Facebook, discusses the measurement tools and standards necessary to measure and optimize advertising return with cross-channel paid, owned and earned reach and frequency.

  • Elizabeth Ellers, Executive Vice President, Corporate Research, Univision Communications, shares the growth in viewership of telenovelas, and what makes these programs highly engaging, marketable and exportable to the Unites States' market.

  • Jeffrey Graham, Global Ad Research Director, Twitter, reveals how companies are using the social platform to connect and engage with Twitter users.

This is a partial list of keynote speakers. Visit www.MediaInsightsConference.com for the complete list.

Other special sessions include:

  • "The Future of Social Media and TV Measurement" - a panel discussion featuring, David Poltrack, Chief Research Officer, CBS Corporation, Dave Kaplan, VP, Bravo Ad Sales & Digital Research, NBCUniversal, Andrew Somosi, CEO, SocialGuide, Daniel Slotwiner, Head of Ecosystem Measurement Team, Facebook and moderated by Beth Rockwood, SVP Market Resources and Advertising Sales Research at Discovery Communications

  • "Shared Perspectives" - a cross-industry panel discussion featuring speakers from AMC Networks, Leichtman Research, Participant Media, The Nielsen Company and TV Media Insights.

Registration is open for The Media Insights & Engagement Conference. Attendees looking to secure the early bird registration rate for the event may register with code MEDIA14WIRED. To register or to learn more about the event, visit www.MediaInsightsConference.com.

Members of the press are invited to attend. Please contact Kacey Anderson (see below) for information about a complimentary guest pass.

About IIR
The Institute for International Research (IIR) is the world's largest conference company and has been the leader in the provision of business information for over 25 years. IIR produces over 5,000 events annually through its network of offices in over 35 countries.

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Kacey Anderson
Marketing Manager
646.895.7317
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