SYS-CON MEDIA Authors: Mat Mathews, Newswire, David Smith, Tim Crawford, Kevin Benedict

News Feed Item

CashStar to Deliver Enhanced Social Gifting for Facebook Gifts

CashStar, the digital gifting company preferred by the world’s leading brands, today announced that it is integrating its real-time digital gifting platform and retailer partners into Facebook Gifts. CashStar is working with Facebook to integrate more than 50 of the world’s leading retail and restaurant brands with Facebook Gifts.

The CashStar platform gives Facebook Gift recipients immediate access to their gift in the form of a barcode-based eGift card and enables a redemption experience that includes barcode scanning, printing for in-store redemption, and saving to Apple’s Passbook. With the CashStar platform, Facebook Gift recipients benefit from the flexibility to redeem the gift through their preferred shopping behavior and channel.

CashStar provides Facebook with a simple, standardized onboarding process, which enables Facebook to launch with additional brands quickly and in time for the holidays. To date, more than 50 of the world’s leading brands have launched CashStar-powered Facebook Gifts programs, including the following consumer favorites:

“By providing our clients seamless integration with Facebook Gifts, CashStar helps top retailers extend their digital gifting programs to reach the massive audience of Facebook users,” said Ben Kaplan, president and CEO of CashStar. “We are incredibly excited to work with Facebook to deliver an enhanced real-time gifting experience for the holidays and we look forward to expanding the program with additional partners and capabilities.”

About CashStar

CashStar is the leading provider of omnichannel digital gifting solutions for the world’s top brands. The CashStar platform enables retailers and restaurants to maximize sales, eliminate fraud risk, increase customer engagement, and drive adoption of mobile payments. More than 300 leading companies rely on CashStar to power the most innovative and advanced prepaid and digital gifting programs, including Best Buy, Brookstone, Coach, Crate & Barrel, Dell, Dunkin’ Donuts, Gap, lululemon athletica, Office Depot, Petco, Pottery Barn, QVC, Sephora, Staples, Starbucks, The Cheesecake Factory, The Home Depot, and Williams-Sonoma. To learn more, please visit, follow @CashStar_Inc, or e-mail [email protected].

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.