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Wholesale Sports Outdoor Outfitters to Open in Kelowna, Spring 2014

CALGARY, ALBERTA -- (Marketwired) -- 12/02/13 -- Calgary-based Wholesale Sports Outdoor Outfitters (@wholesalesport) announced the opening of a new location in Westbank, B.C. The 20,000 square foot store, dedicated to hunting, fishing, camping and people who have a love of the great outdoors will be located in the old Future Shop location in the Snyatan Shopping Center at Highway 97 and Butt Road.

"This will be the second store we have opened in B.C. in the past year," explained WSS Chief Operating Officer, Glenn Bingley. "The Kelowna area is obviously a great fishing market but it is also the second largest hunting market in the province. With its proximity to such great hunting, fishing and camping geography, this area really is a sportsman and sportswoman's paradise. It is a natural fit for a retailer dedicated to the outdoors."

"We have a very aggressive building schedule so that we can open as quickly as possible," said Bingley. "The West Bank First Nations council has been excellent to work with. Without their collaboration and cooperation this would be an impossible task. We are very appreciative of their support in working through all the details from lease agreements to building permits and everything in between."

WSS has been part of the Canadian outdoor industry for more than 25 years and is recognized for its broad assortment of outdoor gear and the expertise of its sales staff. "We carry nearly 30,000 products for the outdoors," explained Bingley. "With everything under one roof, sportsmen and women will spend less time looking for gear and more time in the woods or on the lake."

Bingley explained that the Kelowna area has been on the WSS radar for several years. "It is an ideal outdoor market. It's close to a vast area that is known for great hunting, fishing and other outdoor pursuits. It fits our business model. It's a growing, yet affordable economic center with a business friendly council and administration. We could not be more excited about coming in to the market."

Wholesale Sports Outdoor Outfitters is a wholly owned subsidiary of Calgary-based UFA Co-operative Limited. With 13 stores and more than 470,000 sq. ft. of retail space, Wholesale Sports is the largest retailer in Western Canada dedicated to the outdoors. At each Wholesale Sports location, customers find all the gear, equipment and people that help turn the good outdoors into the Great Outdoors.

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