|By Tim Watson||
|December 5, 2013 03:02 PM EST||
A new study released by Xerox's WDS company has found that about 61 percent of 550 U.S. consumers prefer smartphones with practical use over those built with the latest specifications.
The study intended to monitor smartphone selection and buying behavior of consumers across the country during the third quarter of 2013, Xerox said Tuesday.
“We’ve interviewed hundreds of consumers to help mobile operators better understand how their customers navigate their way through the complexity of choosing a smartphone,” says Tim Deluca-Smith, vice president of marketing at WDS.
The research finds consumers prefer network service and coverage reliability over speed and the value of a brand name decreases as the customer ages.
About 67 percent still prefer to buy phones at retail stores and those over 60 take price into consideration more when it comes to selecting a plan.
More than one-third of those under 24 know the make and model of their device of choice before walking into a store, while those between 25-34 years and over 60 plan to research devices before entering a store.