SYS-CON MEDIA Authors: Gilad Parann-Nissany, RealWire News Distribution

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Xerox Study Examines Smartphone Buying Habits of US Consumers

Network service among priorities of buyers

A new study released by Xerox's WDS company has found that about 61 percent of 550 U.S. consumers prefer smartphones with practical use over those built with the latest specifications.

The study intended to monitor smartphone selection and buying behavior of  consumers across the country during the third quarter of 2013, Xerox said Tuesday.

“We’ve interviewed hundreds of consumers to help mobile operators better understand how their customers navigate their way through the complexity of choosing a smartphone,” says Tim Deluca-Smith, vice president of marketing at WDS.

The research finds consumers prefer network service and coverage reliability over speed and the value of a brand name decreases as the customer ages.

About 67 percent still prefer to buy phones at retail stores and those over 60 take price into consideration more when it comes to selecting a plan.

More than one-third of those under 24 know the make and model of their device of choice before walking into a store, while those between 25-34 years and over 60 plan to research devices before entering a store.

More Stories By Tim Watson

Tim Watson supervises all media production at Executive Mosaic, a digital media company that provides insight, information and analysis on several industries, including government contracting.

He previously produced byline coverage with the economics team at USA Today and evaluated lending proposals for the Overseas Private Investment Corporation.

Tim was born and raised in Washington, DC and holds a bachelor’s degree in Business-Journalism from Washington and Lee University and a certificate in budgeting and finance from Georgetown University's School of Continuing Professional Education.